Public Relations Office Photograph Collection

Access and use

Location of collection:
Longwood University
Archives and Special Collections
Greenwood Library
Longwood University
401 Redford Street
Farmville, VA 23909
Contact for questions and access:
Phone: (434) 395-2432
Fax: (434) 395-2453
Restrictions:

There are no restrictions to access or use for research purposes.

Summary

Extent:
4.5 Linear Feet 7 Photo Binders A-I
Language:
English .

Background

Scope and content:

The collection includes photographs, negatives, and contact sheets taken by the Public Relations office or a hired photographer for promotional publications and newspaper articles. The collection includes a large number of photos taken during Founders Day and the Miss Longwood pagenets.

Biographical / historical:

The Public Relatios office was responsible positioning the University in a positive and proactive manner. Responsibilities are broad and diverse, including primary and secondary publications, branding strategy, identity management, media relations, new media, Web communications, advertising, publicity, promotions, photography, and internal/external crisis communication. The Office was renaimed Marketing, Communications and Engagement in the 2010s.

Custodial history:

The photographs, negatives, and contact sheets in this collection were transferred from the Public Relations Office to the Greenwood Library Archives over multiple years in the 1990s, and 2000s.

Processing information:

First organized in 2006 by subject, in 2018 we began describeing each photograph in a database, the order was distrubed during this process, but subjects stayed mostly together. In addition, the constant addition of photographs to this collection thoughout the 2000s means it is a massive collection which is still in process and a full listing of photographs is not currently availible.

Arrangement:

These photos are grouped by subjects which were assigned by the Public Relations office. This collection has been described and arranged multiple times and not all photos are in orginal order.

Indexed terms

Names:
Longwood University