David N. Martin Papers, 1965-1998

Access and use

Location of collection:
Library of Virginia
The Library of Virginia
800 East Broad Street
Richmond, VA 23219
Contact for questions and access:
POC: Archives Reference Services
Phone: (804) 692-3888
Restrictions:

There are no restrictions.

Terms of access:

There are no restrictions.

Preferred citation:

David N. Martin. Papers, 1965-1998. Personal papers collection, The Library of Virginia, Richmond.

Summary

Language:
English
Preferred citation:

David N. Martin. Papers, 1965-1998. Personal papers collection, The Library of Virginia, Richmond.

Background

Scope and content:

Papers, 1965-1998, of David N. Martin, including correspondence, memoranda, financial statements, publications, reports, and speeches relating to the Martin Agency of Richmond, Virginia.

Correspondence files, 1979-1989, include correspondence to and from David Martin of the Martin Agency of Richmond, Virginia. Topics include meetings and proposal outlines for potential clients, forecast of earnings, reports, advertising agreements, advertising techniques, speeches, Martin's book "Romancing the Brand", and requests for jobs. Also included is correspondence regarding changes in the Martin Agency, such as the major interest purchase of the Agency by Scali McCabe Sloves Inc., and memoranda regarding internal meetings, projects, and building of new headquarters.

Subject files, 1965-1998, including an account managers handbook, benefit plans, financial statements, publications, and speeches. Also includes memoranda, correspondence, and reports from Cargill, Wilson and Acree.

Biographical / historical:

David N. Martin and George Woltz founded the Martin Agency in July 1965 in Richmond, Virginia. In 1986 Martin and its partners sold the agency to Scali, McCabe, Slove, Inc. In 1988 David Martin left the Martin Agency to run Hawley Martin Partners with his brother, Stephen Martin.

Acquisition information:
Gift of David N. Martin, May 2006.
Arrangement:

This collection is arranged into the following series:

  • Series I. Correspondence files, 1979-1989
  • Series II. Subject files, 1965-1998

Arranged chronologically.

Arranged alphabetically.

Physical description:
4.2 cu. ft. (12 boxes)