Administrative files
- Abstract Or Scope
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This series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.
- Collection Context