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The poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University.

The poster revises the common saying "don't bring a knife to a gunfight," popularized by the 1987 film "The Untouchables," to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.

The poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.

The poster uses a popular image from "It's the Great Pumpkin, Charlie Brown" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as "Charlie Brown Halloween Rock Meme" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.

The poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of "it's OVA" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win.

The poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.

The poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.

The poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.

The full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as "1 a$$ kicking from JMU." The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.

The poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded "it's funny to hear a female talk about routes." This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.