<?xml version='1.0' encoding='UTF-8'?><ead xmlns="urn:isbn:1-931666-22-9" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:isbn:1-931666-22-9 http://www.loc.gov/ead/ead.xsd"><eadheader countryencoding="iso3166-1" dateencoding="iso8601" findaidstatus="completed" langencoding="iso639-2b" repositoryencoding="iso15511"><eadid countrycode="US" mainagencycode="US-viblbv"/><filedesc><titlestmt><titleproper type="filing">Coca-Cola Salesman's Handbook (Los Angeles Area)</titleproper><titleproper>Coca-Cola Salesman's Handbook (Los Angeles Area) <date>1965</date> <num>Ms.2026.013</num></titleproper><author>Abby Bonner, Intern, and Kira Dietz, Archivist</author></titlestmt><publicationstmt><publisher>Special Collections and University Archives, Virginia Tech</publisher><p id="logostmt"><extref xlink:actuate="onLoad" xlink:href="https://static.lib.vt.edu/images/logo/lockup-color-347x75.png" xlink:show="embed" xlink:type="simple"/></p><p><date>2026 (<emph><a href="https://creativecommons.org/publicdomain/zero/1.0/" type="simple">CC0 1.0</a></emph>)</date></p><address><addressline>Special Collections and University Archives, University Libraries (0434)</addressline><addressline>560 Drillfield Drive</addressline><addressline>Newman Library, Virginia Tech</addressline><addressline>Blacksburg, Virginia 24061</addressline><addressline>Business Number: 540-231-6308</addressline><addressline>specref@vt.edu</addressline><addressline>URL: <extptr xlink:href="http://spec.lib.vt.edu" xlink:show="new" xlink:title="http://spec.lib.vt.edu" xlink:type="simple"/></addressline></address></publicationstmt></filedesc><profiledesc><creation>This finding aid was produced using ArchivesSpace on <date>2026-04-02 07:02:12 -0400</date>.</creation><langusage>Description is written in: <language langcode="eng" scriptcode="Latn">English, Latin script</language>.</langusage></profiledesc></eadheader><archdesc level="collection">
  <did>
    <repository>
      <corpname>Special Collections and University Archives, Virginia Tech</corpname>
    </repository>
    <unittitle>Coca-Cola Salesman's Handbook (Los Angeles Area)</unittitle>
    <origination label="Creator">
      <corpname authfilenumber="n80020347" source="naf">Coca-Cola Company</corpname>
    </origination>
    <unitid>Ms.2026.013</unitid>
    <physdesc altrender="whole">
      <extent altrender="materialtype spaceoccupied">0.6 Cubic Feet</extent>
      <extent altrender="carrier">1 box</extent>
    </physdesc>
    <unitdate datechar="creation" normal="1965/1965">1965</unitdate>
    <abstract id="aspace_93a356ac91d42d5658a47818b6cad767" label="Abstract">This collection consists of a salesman's handbook with recommendations for activities of a Coca-Cola salesman, including working with retailers, maintenance of vehicles, and information about product production from 1965.</abstract>
    <langmaterial id="aspace_3e5f66aba901b827640ec708f3f9ad4b">The materials in this collection are in English.</langmaterial>
  </did>
  <accessrestrict id="aspace_23ac57d2e04186bee0bba1f34fa663b7">
    <head>Conditions Governing Access</head>
<p>The collection is open for research.</p>  </accessrestrict>
  <userestrict id="aspace_9680559be959799d2866ac928089dd4e">
    <head>Conditions Governing Reproduction and Use</head>
<p>The copyright status of this collection is unknown. Copyright restrictions may apply. Contact Special Collections and University Archives for assistance in determining the use of these materials. </p><p>Reproduction or digitization of materials for personal or research use can be requested using our reproduction/digitization form: <a href="http://bit.ly/scuareproduction">http://bit.ly/scuareproduction</a>.</p><p>Reproduction or digitization of materials for publication or exhibit use can be requested using our publication/exhibition form: <a href="http://bit.ly/scuareproduction">http://bit.ly/scuapublication</a>. </p><p>Please contact Special Collections and University Archives (specref@vt.edu or 540-231-6308) if you need assistance with forms or to submit a completed form.</p>  </userestrict>
  <prefercite id="aspace_7f436382014c2269984fa07602f4a819">
    <head>Preferred Citation</head>
<p>Researchers wishing to cite this collection should include the following information: [identification of item], [box], [folder], Coca-Cola Salesman's Handbook (Los Angeles Area), 1965, Ms2026-013, Special Collections and University Archives, Virginia Tech, Blacksburg, Va.</p>  </prefercite>
  <acqinfo id="aspace_9e954de5265558e6802f1bb2e3af27d7">
    <head>Source of Acquisition</head>
<p>This collection was purchased by Special Collections and Univeristy Archives in 2016.</p>  </acqinfo>
  <processinfo id="aspace_7c9700251c81e65ae7bf4b918496b842">
    <head>Processing Information</head>
<p>The processing, arrangement, and description of the Coca-Cola Salesman's Handbook (Los Angeles Area) was completed in March 20.</p>  </processinfo>
  <scopecontent id="aspace_bbff742b5a28fe3d7cf670452ab42f38">
    <head>Scope and Content</head>
<p>This collection consists of a salesman's handbook with recommendations for activities of a Coca-Cola salesman, including working with retailers, maintenance of vehicles, and information about product production. It also includes worksheets filled out by a previous owner. Flip book advertisements shaped like Coca-Cola related objects are also included. They both discuss and detail the workings of a Coca-Cola bottling plant. The binder that contained the handbook is included seperatley from the documents previously within it.</p>  </scopecontent>
  <arrangement id="aspace_5ba128286d30f40972762e7107a4cfad">
    <head>Arrangement</head>
<p>This collection is arranged by two folders with titles encompassing what is contained in each one. There is also a binder within the box.</p>  </arrangement>
  <odd id="aspace_1d1c3b97243e05a6344713d91479c16a">
    <head>Rights Statement for Archival Description</head>
<p>The guide to the Coca-Cola Salesman's Handbook (Los Angeles Area) by Special Collections and University Archives, Virginia Tech, is licensed under a CC0 (<extref xlink:href="https://creativecommons.org/share-your-work/public-domain/cc0/">https://creativecommons.org/share-your-work/public-domain/cc0/</extref>).</p>  </odd>
  <controlaccess>
    <subject source="local">History of Food and Drink</subject>
    <corpname authfilenumber="n80020347" source="naf">Coca-Cola Company</corpname>
  </controlaccess>
  <dsc><c id="aspace_66a44d587ec220b761dd6a090002f59c" level="file"><did><unittitle>Flipbooks</unittitle><container id="aspace_525856c96b0fd218fb5c69f82296d2de" label="box-folder">Box 1</container><container id="aspace_445b6c01e52dd9f45535f581d5445cff" parent="aspace_525856c96b0fd218fb5c69f82296d2de" type="folder">1</container></did></c><c id="aspace_5b0b1cb76153d43f3000acdb0396cdf2" level="file"><did><unittitle>Salesman's Handbook</unittitle><unitdate datechar="creation" normal="1965/1965">1965</unitdate><container id="aspace_48611a43d60986779bb4a4c603101c50" label="box-folder">Box 1</container><container id="aspace_d9823c33f71da76946fda73e5d344076" parent="aspace_48611a43d60986779bb4a4c603101c50" type="folder">2</container></did></c><c id="aspace_851431981c49665804ff5703b3065d66" level="item"><did><unittitle>Binder</unittitle><container id="aspace_d3eb9c370e1da88fd1fc02c75fdf1066" label="box">Box 1</container><container id="aspace_e5439b3ecb10dc29ef683759b6b85638" parent="aspace_d3eb9c370e1da88fd1fc02c75fdf1066" type="item">1</container></did></c></dsc>
</archdesc>
</ead>