viblbv01190J. H. Filbert Inc. CollectionJ. H. Filbert Inc. Collection, c.1958 Ms.2013.061Adrienne Glenney, Student Assistant and Kira A. Dietz, ArchivistSpecial Collections and University Archives, Virginia Tech

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Special Collections and University Archives, University Libraries (0434)560 Drillfield DriveNewman Library, Virginia TechBlacksburg, Virginia 24061Business Number: 540-231-6308specref@vt.eduURL:
This finding aid was produced using ArchivesSpace on 2023-08-07 13:44:19 -0400.Description is written in: English, Latin script. Special Collections and University Archives, Virginia Tech J. H. Filbert Inc. Collection, J. H. Filbert, Inc (1917-1986) Ms.2013.061 0.6 Cubic Feet 6 folders c.1958 This collection includes coupons and promotional materials for the food products of J.H. Filbert Inc., dating from the late 1950s. English . Access Restrictions

Collection is open for research.

 Use Restrictions

Permission to publish material from the J.H. Filbert Inc. Collection must be obtained from Special Collections, Virginia Tech.

 Preferred Citation

Researchers wishing to cite this collection should include the following information: J.H. Filbert Inc. Collection, Ms2013-061, Special Collections, Virginia Tech, Blacksburg, Va.

 Acquisition Information

This collection was purchased by Special Collections in 2013.

 Processing Information

The processing, arrangement, and description of the J.H. Filbert Inc. Collection was completed in September 2013.

 Historical Note

J.H. Filbert Inc. was founded by John H. Filbert. In 1917, John Filbert died. His wife, Martha Filbert (the namesake for Mrs. Filbert's Margarine) then succeeded him as president of the company until her death in 1954. In 1979, J.H. Filbert Inc. invented I Can't Believe It's Not Butter! They were acquired by the Unilever company in 1986.

 Scope and Content

This collection includes coupons, displays, packaging, promotional materials and distribution materials for Mrs. Filbert's Margarine and Mrs. Filbert's salad spreads and mayonnaise. Some of the items are dated 1958, suggesting the remainder of the collection dates from the late 1950s.

 Arrangement

This collection is organized in folders by product.

 Advertisements History of Food and Drink J. H. Filbert, Inc (1917-1986) Free Pound of Mrs. Field's Campaign Materials19581Mrs. Filbert's Honey Gold Whipped Margarine Promotional Materials19582Mrs. Filbert's Margarine Promotional Materials3Mrs. Filbert's Salad Products Promotional Materials4Special One Cent Sale Campaign Materials19585Store Display Posters6