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Start Over Creator Woodward, Jessica

Strickler, Robert H. (Twig), interviewed by Jessica Woodward

Records an interview with Robert "Twig" Strickler, the former CEO of Rocco, Inc., in Harrisonburg, Virginia. Strickler discusses various topics, including his view on the history of turkeys; the origins of contract farming during the Great Depression; his father's decision to invest in a feed mill for poultry feed; becoming the CEO of Rocco at 24 years old; his family's farm and homestead; changes in agribusiness and turkey production over time; the transition from diversified to highly specialized farming; Strickler's wife, Nelsina Lorraine Warren's involvement in the business; Strickler's investment in real estate in downtown Harrisonburg, and forays into glass manufacturing, retail, and the building supply business; and compensation of farmers and growers.

  1. James Madison University
  2. Shenandoah Valley oral history project
  3. Oral History Interviews

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