Sub-Series A: Advertising and Marketing
- Scope and content:
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This sub-series includes information on Phillips "Very Simple Business"; letters of correspondence on this campaign from Leon Shaffer Golnick Advertising, Inc.; several folders of television and radio spots, and other marketing plans from the Matthius and Redmond Advertising Agency; Market Surveys; newspaper ad clippings; promotional material for various Lincoln-Mercury automobiles; Ford Lincoln-Mercury Advertising Bulletins; information on the 1972 Auto Show at the Norfolk Scope; information on advertising via the Scope's Tele-Spot electronic sign; information on advertising in the Yellow Pages, on billboards, and by other advertising venues; as well as news articles and press releases on such events as the merger of Conoly Phillips Lincoln Mercury with Freedom Automotive in 1999.
Access and use
- Location of collection:
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3023 Patricia W. and J. Douglas Perry LibraryOld Dominion University4427 Hampton BlvdNorfolk, VA 23529
- Contact for questions and access:
- POC: Jessica RitchieEmail: jhritchi@odu.eduPhone: (757) 683-4483Fax: (757) 683-5954
- Parent restrictions:
- The collection is open to researchers without restrictions.
- Parent terms of access:
- Before publishing quotations or excerpts from any materials, permission must be obtained from Special Collections and University Archives, and the holder of the copyright, if not Old Dominion University Libraries.