Invoices, Advertisements, and Correspondence

Scope and content:

This series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include: Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.

Companies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.

Correspondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller & Yager General Commission Merchants, Superior Dairy Goods Moseley & Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley & Co Importers of China & Glass.

All of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.

There was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.

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