{"links":{"self":"https://arvasarchive.org/catalog.json?f%5Bnames%5D%5B%5D=James+Madison+University+--+Sports","last":"https://arvasarchive.org/catalog.json?f%5Bnames%5D%5B%5D=James+Madison+University+--+Sports\u0026page=1"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":4,"first_page?":true,"last_page?":true}},"data":[{"id":"vihart_repositories_4_resources_693","type":"collection","attributes":{"title":"ESPN College GameDay posters","abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_693#abstract_or_scope","type":"document_value","attributes":{"value":"The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_693#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_693","ead_ssi":"vihart_repositories_4_resources_693","_root_":"vihart_repositories_4_resources_693","_nest_parent_":"vihart_repositories_4_resources_693","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_693.xml","title_ssm":["ESPN College GameDay posters"],"title_tesim":["ESPN College GameDay posters"],"unitdate_ssm":["2015","2017","2023"],"unitdate_other_ssim":["2015","2017","2023"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0336","/repositories/4/resources/693"],"text":["SC 0336","/repositories/4/resources/693","ESPN College GameDay posters","Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","All 2015 and 2017 posters have been digitized and are available online via  JSTOR .","The collection is arranged in sub-groups according to date and ESPN College GameDay opponents.","Bell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. ","Bozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.","Holtzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.","\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.","sports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.","\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015.","Held every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.","James Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.","The 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.","ESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.","Leading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots.","Wooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.","The 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022.","The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. ","Internet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. ","The 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.","The poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.","The poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. ","Poster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.","The 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.","The poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.","The poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.","The poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.","The poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.","The poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.","The poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. ","While popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.","The full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.","The poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.","The poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. ","The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. ","An internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.","The poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. ","Additionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. ","The poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.","The poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. ","The poster has an unknown signature.","The poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.","Many of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.","Sign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).","The sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.","Sign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).","The sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).","Two-sided sign.","The primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.","The opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.","The sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.","The NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.","Demands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"","A sign presumably created for a two-year-old JMU fan and future Duke.","Features the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.","Two-sided sign.","One side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.","The second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.","During a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).","Two-sided sign.","One side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.","The second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"","The sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.","The sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.","Accuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.","Features purple and gold \"JMU\" in bubble letters.","Features an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.","Comments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"","Two-sided sign.","One side declares that JMU (hot) is superior to App State (not).","The second side encourages people to support libraries.","Two-sided sign. Both sides are identical.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Demands of the NCAA to allow JMU play in a bowl game.","The sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.","Crossword-style graphic and includes image of embarrassed Duke Dog and football helmet.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.","James Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"","Quotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).","Refers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.","Demands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.","Printed sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.","Printed sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"","Accuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.","Four-sided laminated sign.","1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.","2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026 Mary, or others.","4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"","Creator included initials and date to each side -  \"KEL 2023.\"","Features a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.","Features a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.","Uses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.","Features image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.","Two-sided sign.","The primary side of the sign includes a quote and scene from the movie  Mean Girls  during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.","The other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.","Compares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show  Spongebob Squarepants . Pinhead Larry is depicted as a dimwit and only has one tooth.","Includes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).","Crossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.","Invokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.","Pair of complementary signs each shaped like a foot.","The left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.","The right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.","Two-sided sign.","Primary side includes a scene from the television show  The Office  in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.","The second side is a black-and-white swirl optical illusion.","Images from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.","One image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  ","Includes the hashtag #letusbowl.","Two-sided sign.","One side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.","The other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.","Refers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.","Refers to the JMU tradition of holding the door for others when entering and exiting a building.","Two-sided sign.","Primary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.","The second side reads \"JMU Duuukes\" which is a common chant among fans.","Festive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).","Features a scene from  SpongeBob SquarePants  with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.","Two-sided sign.","One side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.","Second side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. ","The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers.","James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University","Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-","English"],"unitid_tesim":["SC 0336","/repositories/4/resources/693"],"normalized_title_ssm":["ESPN College GameDay posters"],"collection_title_tesim":["ESPN College GameDay posters"],"collection_ssim":["ESPN College GameDay posters"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"access_terms_ssm":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Posters were donated on or soon after October 14, 2017 directly following GameDay events and collected at the front desk of Carrier Library. One of the 2015 GameDay posters was donated on October 9, 2017 directly to Special Collections. One 2017 poster was donated in November 2018. The 2023 GameDay posters were brought to a designated donation table located in front of Moody Hall after the broadcast on November 18, 2023. Special Collections staff also salvaged orphaned or trashed posters after the broadcast. The posters were donated by JMU students, alumni, and fans. Donors were not asked to sign deeds of gift."],"access_subjects_ssim":["Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)"],"access_subjects_ssm":["Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)"],"has_online_content_ssim":["false"],"extent_ssm":["15 cubic feet 15 flat files"],"extent_tesim":["15 cubic feet 15 flat files"],"genreform_ssim":["Posters","Memes (Internet)"],"date_range_isim":[2015,2017,2023],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection."],"altformavail_html_tesm":["\u003cp\u003eAll 2015 and 2017 posters have been digitized and are available online via \u003cextref type=\"simple\" actuate=\"onRequest\" show=\"new\" href=\"https://www.jstor.org/site/jamesmadisonuniversity/jamesmadisonuniversityespncollegegamedayposters/\"\u003eJSTOR\u003c/extref\u003e.\u003c/p\u003e"],"altformavail_heading_ssm":["Other Formats Available"],"altformavail_tesim":["All 2015 and 2017 posters have been digitized and are available online via  JSTOR ."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged in sub-groups according to date and ESPN College GameDay opponents.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["The collection is arranged in sub-groups according to date and ESPN College GameDay opponents."],"bibliography_html_tesm":["\u003cbibref\u003eBell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. \u003c/bibref\u003e","\u003cbibref\u003eBozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.\u003c/bibref\u003e","\u003cbibref\u003eHoltzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.\u003c/bibref\u003e","\u003cbibref\u003e\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.\u003c/bibref\u003e","\u003cbibref\u003esports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.\u003c/bibref\u003e","\u003cbibref\u003e\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015.\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Bell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. ","Bozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.","Holtzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.","\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.","sports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.","\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015."],"bioghist_html_tesm":["\u003cp\u003eHeld every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.\u003c/p\u003e","\u003cp\u003eJames Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.\u003c/p\u003e","\u003cp\u003eThe 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.\u003c/p\u003e","\u003cp\u003eESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.\u003c/p\u003e\n","\u003cp\u003eLeading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical","Biographical / Historical","Biographical / Historical","Biographical / Historical"],"bioghist_tesim":["Held every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.","James Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.","The 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.","ESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.","Leading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], ESPN College GameDay posters, 2015, 2017, 2023, SC 0336, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], ESPN College GameDay posters, 2015, 2017, 2023, SC 0336, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eWooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.\u003c/p\u003e","\u003cp\u003eThe 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Wooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.","The 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022."],"scopecontent_html_tesm":["\u003cp\u003eThe ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. \u003c/p\u003e\n","\u003cp\u003eInternet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. \u003c/p\u003e","\u003cp\u003eThe 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.\u003c/p\u003e","\u003cp\u003eThe poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.\u003c/p\u003e","\u003cp\u003eThe poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. \u003c/p\u003e\n","\u003cp\u003ePoster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.\u003c/p\u003e","\u003cp\u003eThe 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.\u003c/p\u003e","\u003cp\u003eThe poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.\u003c/p\u003e","\u003cp\u003eThe poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.\u003c/p\u003e","\u003cp\u003eThe poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.\u003c/p\u003e","\u003cp\u003eThe poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.\u003c/p\u003e","\u003cp\u003eThe poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.\u003c/p\u003e","\u003cp\u003eThe poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. \u003c/p\u003e\n","\u003cp\u003eWhile popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.\u003c/p\u003e","\u003cp\u003eThe full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.\u003c/p\u003e","\u003cp\u003eThe poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.\u003c/p\u003e","\u003cp\u003eThe poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.\u003c/p\u003e","\u003cp\u003eThe poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. \u003c/p\u003e\n","\u003cp\u003eThe poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.\u003c/p\u003e","\u003cp\u003eThe poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. \u003c/p\u003e\n","\u003cp\u003eAn internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.\u003c/p\u003e\n","\u003cp\u003eThe poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. \u003c/p\u003e\n","\u003cp\u003eAdditionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. \u003c/p\u003e","\u003cp\u003eThe poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.\u003c/p\u003e","\u003cp\u003eThe poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. \u003c/p\u003e\n","\u003cp\u003eThe poster has an unknown signature.\u003c/p\u003e","\u003cp\u003eThe poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.\u003c/p\u003e","\u003cp\u003eMany of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.\u003c/p\u003e","\u003cp\u003eSign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).\u003c/p\u003e","\u003cp\u003eThe sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.\u003c/p\u003e","\u003cp\u003eSign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).\u003c/p\u003e","\u003cp\u003eThe sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eThe primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.\u003c/p\u003e\n","\u003cp\u003eThe opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.\u003c/p\u003e","\u003cp\u003eThe sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.\u003c/p\u003e","\u003cp\u003eThe NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.\u003c/p\u003e","\u003cp\u003eDemands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"\u003c/p\u003e","\u003cp\u003eA sign presumably created for a two-year-old JMU fan and future Duke.\u003c/p\u003e","\u003cp\u003eFeatures the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.\u003c/p\u003e\n","\u003cp\u003eThe second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.\u003c/p\u003e","\u003cp\u003eDuring a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.\u003c/p\u003e\n","\u003cp\u003eThe second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"\u003c/p\u003e","\u003cp\u003eThe sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.\u003c/p\u003e","\u003cp\u003eThe sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.\u003c/p\u003e","\u003cp\u003eAccuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.\u003c/p\u003e","\u003cp\u003eFeatures purple and gold \"JMU\" in bubble letters.\u003c/p\u003e","\u003cp\u003eFeatures an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.\u003c/p\u003e","\u003cp\u003eComments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side declares that JMU (hot) is superior to App State (not).\u003c/p\u003e\n","\u003cp\u003eThe second side encourages people to support libraries.\u003c/p\u003e","\u003cp\u003eTwo-sided sign. Both sides are identical.\u003c/p\u003e\n","\u003cp\u003eUses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e","\u003cp\u003eUses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e","\u003cp\u003eDemands of the NCAA to allow JMU play in a bowl game.\u003c/p\u003e","\u003cp\u003eThe sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.\u003c/p\u003e","\u003cp\u003eThe sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.\u003c/p\u003e","\u003cp\u003eCrossword-style graphic and includes image of embarrassed Duke Dog and football helmet.\u003c/p\u003e","\u003cp\u003eThe sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.\u003c/p\u003e","\u003cp\u003eJames Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"\u003c/p\u003e","\u003cp\u003eQuotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).\u003c/p\u003e","\u003cp\u003eRefers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.\u003c/p\u003e","\u003cp\u003eDemands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.\u003c/p\u003e","\u003cp\u003ePrinted sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.\u003c/p\u003e","\u003cp\u003ePrinted sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"\u003c/p\u003e","\u003cp\u003eAccuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.\u003c/p\u003e","\u003cp\u003eFour-sided laminated sign.\u003c/p\u003e\n","\u003cp\u003e1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.\u003c/p\u003e\n","\u003cp\u003e2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e\n","\u003cp\u003e3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026amp; Mary, or others.\u003c/p\u003e\n","\u003cp\u003e4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"\u003c/p\u003e\n","\u003cp\u003eCreator included initials and date to each side -  \"KEL 2023.\"\u003c/p\u003e","\u003cp\u003eFeatures a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.\u003c/p\u003e","\u003cp\u003eFeatures a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.\u003c/p\u003e","\u003cp\u003eUses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.\u003c/p\u003e","\u003cp\u003eFeatures image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eThe primary side of the sign includes a quote and scene from the movie \u003cemph render=\"italic\"\u003eMean Girls\u003c/emph\u003e during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.\u003c/p\u003e\n","\u003cp\u003eThe other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.\u003c/p\u003e","\u003cp\u003eCompares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show \u003cemph render=\"italic\"\u003eSpongebob Squarepants\u003c/emph\u003e. Pinhead Larry is depicted as a dimwit and only has one tooth.\u003c/p\u003e","\u003cp\u003eIncludes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).\u003c/p\u003e","\u003cp\u003eCrossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.\u003c/p\u003e","\u003cp\u003eInvokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.\u003c/p\u003e","\u003cp\u003ePair of complementary signs each shaped like a foot.\u003c/p\u003e\n","\u003cp\u003eThe left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.\u003c/p\u003e\n","\u003cp\u003eThe right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003ePrimary side includes a scene from the television show \u003cemph render=\"italic\"\u003eThe Office\u003c/emph\u003e in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.\u003c/p\u003e\n","\u003cp\u003eThe second side is a black-and-white swirl optical illusion.\u003c/p\u003e","\u003cp\u003eImages from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.\u003c/p\u003e\n","\u003cp\u003eOne image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  \u003c/p\u003e\n","\u003cp\u003eIncludes the hashtag #letusbowl.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.\u003c/p\u003e\n","\u003cp\u003eThe other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.\u003c/p\u003e","\u003cp\u003eRefers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.\u003c/p\u003e","\u003cp\u003eRefers to the JMU tradition of holding the door for others when entering and exiting a building.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003ePrimary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.\u003c/p\u003e\n","\u003cp\u003eThe second side reads \"JMU Duuukes\" which is a common chant among fans.\u003c/p\u003e","\u003cp\u003eFestive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).\u003c/p\u003e","\u003cp\u003eFeatures a scene from \u003cemph render=\"italic\"\u003eSpongeBob SquarePants\u003c/emph\u003e with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.\u003c/p\u003e\n","\u003cp\u003eSecond side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. \u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. ","Internet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. ","The 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.","The poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.","The poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. ","Poster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.","The 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.","The poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.","The poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.","The poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.","The poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.","The poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.","The poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. ","While popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.","The full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.","The poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.","The poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. ","The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. ","An internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.","The poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. ","Additionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. ","The poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.","The poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. ","The poster has an unknown signature.","The poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.","Many of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.","Sign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).","The sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.","Sign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).","The sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).","Two-sided sign.","The primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.","The opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.","The sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.","The NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.","Demands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"","A sign presumably created for a two-year-old JMU fan and future Duke.","Features the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.","Two-sided sign.","One side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.","The second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.","During a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).","Two-sided sign.","One side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.","The second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"","The sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.","The sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.","Accuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.","Features purple and gold \"JMU\" in bubble letters.","Features an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.","Comments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"","Two-sided sign.","One side declares that JMU (hot) is superior to App State (not).","The second side encourages people to support libraries.","Two-sided sign. Both sides are identical.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Demands of the NCAA to allow JMU play in a bowl game.","The sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.","Crossword-style graphic and includes image of embarrassed Duke Dog and football helmet.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.","James Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"","Quotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).","Refers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.","Demands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.","Printed sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.","Printed sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"","Accuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.","Four-sided laminated sign.","1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.","2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026 Mary, or others.","4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"","Creator included initials and date to each side -  \"KEL 2023.\"","Features a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.","Features a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.","Uses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.","Features image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.","Two-sided sign.","The primary side of the sign includes a quote and scene from the movie  Mean Girls  during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.","The other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.","Compares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show  Spongebob Squarepants . Pinhead Larry is depicted as a dimwit and only has one tooth.","Includes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).","Crossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.","Invokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.","Pair of complementary signs each shaped like a foot.","The left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.","The right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.","Two-sided sign.","Primary side includes a scene from the television show  The Office  in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.","The second side is a black-and-white swirl optical illusion.","Images from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.","One image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  ","Includes the hashtag #letusbowl.","Two-sided sign.","One side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.","The other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.","Refers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.","Refers to the JMU tradition of holding the door for others when entering and exiting a building.","Two-sided sign.","Primary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.","The second side reads \"JMU Duuukes\" which is a common chant among fans.","Festive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).","Features a scene from  SpongeBob SquarePants  with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.","Two-sided sign.","One side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.","Second side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. "],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_7db16ad7b8ea3ec44dbf745436fd4229\"\u003eThe ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers.\u003c/abstract\u003e"],"abstract_tesim":["The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers."],"names_coll_ssim":["James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century"],"names_ssim":["James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University","Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University"],"persname_ssim":["Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":73,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:23:04.783Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vihart_repositories_4_resources_693","ead_ssi":"vihart_repositories_4_resources_693","_root_":"vihart_repositories_4_resources_693","_nest_parent_":"vihart_repositories_4_resources_693","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_693.xml","title_ssm":["ESPN College GameDay posters"],"title_tesim":["ESPN College GameDay posters"],"unitdate_ssm":["2015","2017","2023"],"unitdate_other_ssim":["2015","2017","2023"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0336","/repositories/4/resources/693"],"text":["SC 0336","/repositories/4/resources/693","ESPN College GameDay posters","Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","All 2015 and 2017 posters have been digitized and are available online via  JSTOR .","The collection is arranged in sub-groups according to date and ESPN College GameDay opponents.","Bell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. ","Bozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.","Holtzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.","\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.","sports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.","\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015.","Held every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.","James Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.","The 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.","ESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.","Leading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots.","Wooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.","The 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022.","The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. ","Internet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. ","The 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.","The poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.","The poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. ","Poster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.","The 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.","The poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.","The poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.","The poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.","The poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.","The poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.","The poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. ","While popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.","The full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.","The poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.","The poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. ","The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. ","An internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.","The poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. ","Additionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. ","The poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.","The poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. ","The poster has an unknown signature.","The poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.","Many of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.","Sign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).","The sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.","Sign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).","The sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).","Two-sided sign.","The primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.","The opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.","The sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.","The NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.","Demands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"","A sign presumably created for a two-year-old JMU fan and future Duke.","Features the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.","Two-sided sign.","One side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.","The second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.","During a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).","Two-sided sign.","One side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.","The second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"","The sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.","The sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.","Accuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.","Features purple and gold \"JMU\" in bubble letters.","Features an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.","Comments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"","Two-sided sign.","One side declares that JMU (hot) is superior to App State (not).","The second side encourages people to support libraries.","Two-sided sign. Both sides are identical.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Demands of the NCAA to allow JMU play in a bowl game.","The sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.","Crossword-style graphic and includes image of embarrassed Duke Dog and football helmet.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.","James Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"","Quotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).","Refers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.","Demands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.","Printed sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.","Printed sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"","Accuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.","Four-sided laminated sign.","1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.","2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026 Mary, or others.","4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"","Creator included initials and date to each side -  \"KEL 2023.\"","Features a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.","Features a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.","Uses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.","Features image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.","Two-sided sign.","The primary side of the sign includes a quote and scene from the movie  Mean Girls  during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.","The other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.","Compares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show  Spongebob Squarepants . Pinhead Larry is depicted as a dimwit and only has one tooth.","Includes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).","Crossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.","Invokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.","Pair of complementary signs each shaped like a foot.","The left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.","The right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.","Two-sided sign.","Primary side includes a scene from the television show  The Office  in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.","The second side is a black-and-white swirl optical illusion.","Images from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.","One image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  ","Includes the hashtag #letusbowl.","Two-sided sign.","One side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.","The other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.","Refers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.","Refers to the JMU tradition of holding the door for others when entering and exiting a building.","Two-sided sign.","Primary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.","The second side reads \"JMU Duuukes\" which is a common chant among fans.","Festive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).","Features a scene from  SpongeBob SquarePants  with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.","Two-sided sign.","One side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.","Second side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. ","The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers.","James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University","Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-","English"],"unitid_tesim":["SC 0336","/repositories/4/resources/693"],"normalized_title_ssm":["ESPN College GameDay posters"],"collection_title_tesim":["ESPN College GameDay posters"],"collection_ssim":["ESPN College GameDay posters"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"access_terms_ssm":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Posters were donated on or soon after October 14, 2017 directly following GameDay events and collected at the front desk of Carrier Library. One of the 2015 GameDay posters was donated on October 9, 2017 directly to Special Collections. One 2017 poster was donated in November 2018. The 2023 GameDay posters were brought to a designated donation table located in front of Moody Hall after the broadcast on November 18, 2023. Special Collections staff also salvaged orphaned or trashed posters after the broadcast. The posters were donated by JMU students, alumni, and fans. Donors were not asked to sign deeds of gift."],"access_subjects_ssim":["Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)"],"access_subjects_ssm":["Memes","Education, Higher -- Social aspects","Football -- Humor","Sports -- Social aspects","College students -- Social life and customs","College students -- Attitudes","College sports -- Attitudes","College sports","College athletes","Popular culture","Posters","Memes (Internet)"],"has_online_content_ssim":["false"],"extent_ssm":["15 cubic feet 15 flat files"],"extent_tesim":["15 cubic feet 15 flat files"],"genreform_ssim":["Posters","Memes (Internet)"],"date_range_isim":[2015,2017,2023],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection."],"altformavail_html_tesm":["\u003cp\u003eAll 2015 and 2017 posters have been digitized and are available online via \u003cextref type=\"simple\" actuate=\"onRequest\" show=\"new\" href=\"https://www.jstor.org/site/jamesmadisonuniversity/jamesmadisonuniversityespncollegegamedayposters/\"\u003eJSTOR\u003c/extref\u003e.\u003c/p\u003e"],"altformavail_heading_ssm":["Other Formats Available"],"altformavail_tesim":["All 2015 and 2017 posters have been digitized and are available online via  JSTOR ."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged in sub-groups according to date and ESPN College GameDay opponents.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["The collection is arranged in sub-groups according to date and ESPN College GameDay opponents."],"bibliography_html_tesm":["\u003cbibref\u003eBell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. \u003c/bibref\u003e","\u003cbibref\u003eBozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.\u003c/bibref\u003e","\u003cbibref\u003eHoltzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.\u003c/bibref\u003e","\u003cbibref\u003e\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.\u003c/bibref\u003e","\u003cbibref\u003esports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.\u003c/bibref\u003e","\u003cbibref\u003e\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015.\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Bell, Brittany. \"A Journey Well-Written - JMU.\" James Madison University, 16 April 2021, https://www.jmu.edu/news/alumni/2021/2021_04_16_a_journey_well_written.shtml. ","Bozek, Richie. \"JMU selected for ESPN 'College GameDay' next weekend.\" 2015. The Breeze, https://www.breezejmu.org/sports/jmu-selected-for-espn-college-gameday-next-weekend/article_3afdfd8e-743a-11e5-9742-3bee473e4cd1.html.","Holtzclaw, Harry. \"A look at how JMU can get College GameDay once again.\" 2017. The Breeze, https://www.breezejmu.org/sports/a-look-at-how-jmu-can-get-college-gameday-once-again/article_0ec75c94-9ed9-11e7-a150-a797ee396993.html.","\"meme, n.\" OED Online, Oxford University Press, September 2022, www.oed.com/view/Entry/239909.","sports desk. \"ESPN's 'College GameDay' announces return to JMU.\" 2017. The Breeze, https://www.breezejmu.org/sports/espns-college-gameday-announces-return-to-jmu/article_1c195fac-abed-11e7-a6d6-3fe7ae1346f6.html.","\"2015 Football Cumulative Statistics.\" James Madison University Athletics, https://jmusports.com/sports/football/stats/2015."],"bioghist_html_tesm":["\u003cp\u003eHeld every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.\u003c/p\u003e","\u003cp\u003eJames Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.\u003c/p\u003e","\u003cp\u003eThe 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.\u003c/p\u003e","\u003cp\u003eESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.\u003c/p\u003e\n","\u003cp\u003eLeading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical","Biographical / Historical","Biographical / Historical","Biographical / Historical"],"bioghist_tesim":["Held every Saturday morning during the college football regular season, ESPN College GameDay broadcasts live from the campus of the team hosting the featured football game.","James Madison University was first considered for ESPN's College GameDay in 2015. While there was conversation happening behind the scenes about James Madison University being that week's possible location, it was a tweet from Lee Fitting, ESPN producer for GameDay, that started public recognition of the school for a possible host for GameDay. His tweet came as a response from a James Madison University account called \"JMU Duke Blawg\" who had been pushing for ESPN GameDay attention. Between Everett Withers' as head football coach and Lavaedeay \"Vad\" Monlique Lee as quarterback, their season was gaining a lot of attention in the lead up to the GameDay picks. The undefeated season for James Madison University and the University of Richmond's winning streak helped make them a strong contender. James Madison University was sitting at a (7-0) undefeated winning streak while the University of Richmond was (5-1) and on a five-game winning streak at the time. ESPN announced on Sunday, October 18, 2015 that James Madison University would host the 2015 College GameDay on Saturday, October 24.","The 2017 choice for GameDay was heavily influenced by online presence from the university and their long winning streak. With the popularization of social media, online attention from universities have become an easy way to get recognized, and from this, receive opportunities such as GameDay. The strategy for James Madison University was to lay the groundwork throughout their season while also maintaining a strong online presence in order to be considered. The Breeze, James Madison University's school newspaper, posted an article on September 21, 2017 laying out the strategy in place to secure a second year of hosting College GameDay. Part of the university's strategy included ensuring that James Madison University remained undefeated, that Villanova remained undefeated, and that the \"JMU Nation must continue to nag College GameDay on social media.\" Ultimately, James Madison University went on to have the nation's longest winning streak, 17 games, in the lead up to ESPN College GameDay. On Sunday, October 8, 2017 ESPN officially announced that James Madison University would host GameDay on Saturday, October 14, 2017.","ESPN College GameDay's third visit to Harrisonburg on November 18, 2023 was marked by a record setting crowd of approximately 26,000 people. Additionally, GameDay celebrated its 30th anniversary with its visit to JMU which also included musical performances by the Jonas Brothers and Bailey Zimmerman.","Leading up to GameDay, JMU and the NCAA were embroiled in a bowl game controversy related to JMU's transition period after switching from the Coastal Athletic Association to the Sun Belt Conference in 2021. Per NCAA rules, a two-year transition period is required for teams to fully transition from Division I FCS (Football Championship Subdivision) to Division I FBS (Football Bowl Subdivision). JMU's transition period was in effect from July 1, 2022 to June 30, 2024. While JMU was undefeated and nationally ranked at the time, the NCAA upheld the transition period rule that the football team would not be bowl eligible. Ultimately, JMU was able to play in a bowl game (Lockheed Martin Armed Forces Bowl vs. Air Force, 2023 December 23) since there were not enough six-win teams to fill all the bowl game slots."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], ESPN College GameDay posters, 2015, 2017, 2023, SC 0336, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], ESPN College GameDay posters, 2015, 2017, 2023, SC 0336, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eWooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.\u003c/p\u003e","\u003cp\u003eThe 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Wooden dowels, PVC pipes, and other yard sticks were removed from signs. Given the usage of mixed media (glitter, ribbons, paint, etc.) in their creation, the posters were interfiled with acid-free paper. Several of the physical posters exhibit smearing due to water exposure and warping as well as color loss and image degradation.","The 2015 and 2017 posters were digitized in October 2022 by graduate assistants Mariam Ismail and Kayleigh Bishop using a Nikon D3300 digital camera with a 18-55 mm lens. Bodeene Amyot Cairdeas, digital and audiovisual archivist, edited the digital files to address the following issues: color, exposure, and lens correction, distortion, and chromatic aberration. Tiffany Cole, archivist, uploaded the edited files and respective metadata into JSTOR Forum/Artstor in December 2022."],"scopecontent_html_tesm":["\u003cp\u003eThe ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. \u003c/p\u003e\n","\u003cp\u003eInternet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. \u003c/p\u003e","\u003cp\u003eThe 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.\u003c/p\u003e","\u003cp\u003eThe poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.\u003c/p\u003e","\u003cp\u003eThe poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. \u003c/p\u003e\n","\u003cp\u003ePoster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.\u003c/p\u003e","\u003cp\u003eThe 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.\u003c/p\u003e","\u003cp\u003eThe poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.\u003c/p\u003e","\u003cp\u003eThe poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.\u003c/p\u003e","\u003cp\u003eThe poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.\u003c/p\u003e","\u003cp\u003eThe poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.\u003c/p\u003e","\u003cp\u003eThe poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.\u003c/p\u003e","\u003cp\u003eThe poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. \u003c/p\u003e\n","\u003cp\u003eWhile popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.\u003c/p\u003e","\u003cp\u003eThe full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.\u003c/p\u003e","\u003cp\u003eThe poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.\u003c/p\u003e","\u003cp\u003eThe poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.\u003c/p\u003e","\u003cp\u003eThe poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. \u003c/p\u003e\n","\u003cp\u003eThe poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.\u003c/p\u003e","\u003cp\u003eThe poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. \u003c/p\u003e\n","\u003cp\u003eAn internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.\u003c/p\u003e\n","\u003cp\u003eThe poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. \u003c/p\u003e\n","\u003cp\u003eAdditionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. \u003c/p\u003e","\u003cp\u003eThe poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.\u003c/p\u003e","\u003cp\u003eThe poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. \u003c/p\u003e\n","\u003cp\u003eThe poster has an unknown signature.\u003c/p\u003e","\u003cp\u003eThe poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.\u003c/p\u003e","\u003cp\u003eMany of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.\u003c/p\u003e","\u003cp\u003eSign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).\u003c/p\u003e","\u003cp\u003eThe sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.\u003c/p\u003e","\u003cp\u003eSign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).\u003c/p\u003e","\u003cp\u003eThe sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eThe primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.\u003c/p\u003e\n","\u003cp\u003eThe opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.\u003c/p\u003e","\u003cp\u003eThe sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.\u003c/p\u003e","\u003cp\u003eThe NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.\u003c/p\u003e","\u003cp\u003eDemands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"\u003c/p\u003e","\u003cp\u003eA sign presumably created for a two-year-old JMU fan and future Duke.\u003c/p\u003e","\u003cp\u003eFeatures the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.\u003c/p\u003e\n","\u003cp\u003eThe second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.\u003c/p\u003e","\u003cp\u003eDuring a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.\u003c/p\u003e\n","\u003cp\u003eThe second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"\u003c/p\u003e","\u003cp\u003eThe sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.\u003c/p\u003e","\u003cp\u003eThe sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.\u003c/p\u003e","\u003cp\u003eAccuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.\u003c/p\u003e","\u003cp\u003eFeatures purple and gold \"JMU\" in bubble letters.\u003c/p\u003e","\u003cp\u003eFeatures an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.\u003c/p\u003e","\u003cp\u003eComments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side declares that JMU (hot) is superior to App State (not).\u003c/p\u003e\n","\u003cp\u003eThe second side encourages people to support libraries.\u003c/p\u003e","\u003cp\u003eTwo-sided sign. Both sides are identical.\u003c/p\u003e\n","\u003cp\u003eUses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e","\u003cp\u003eUses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e","\u003cp\u003eDemands of the NCAA to allow JMU play in a bowl game.\u003c/p\u003e","\u003cp\u003eThe sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.\u003c/p\u003e","\u003cp\u003eThe sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.\u003c/p\u003e","\u003cp\u003eCrossword-style graphic and includes image of embarrassed Duke Dog and football helmet.\u003c/p\u003e","\u003cp\u003eThe sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.\u003c/p\u003e","\u003cp\u003eJames Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"\u003c/p\u003e","\u003cp\u003eQuotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).\u003c/p\u003e","\u003cp\u003eRefers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.\u003c/p\u003e","\u003cp\u003eDemands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.\u003c/p\u003e","\u003cp\u003ePrinted sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.\u003c/p\u003e","\u003cp\u003ePrinted sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"\u003c/p\u003e","\u003cp\u003eAccuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.\u003c/p\u003e","\u003cp\u003eFour-sided laminated sign.\u003c/p\u003e\n","\u003cp\u003e1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.\u003c/p\u003e\n","\u003cp\u003e2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.\u003c/p\u003e\n","\u003cp\u003e3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026amp; Mary, or others.\u003c/p\u003e\n","\u003cp\u003e4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"\u003c/p\u003e\n","\u003cp\u003eCreator included initials and date to each side -  \"KEL 2023.\"\u003c/p\u003e","\u003cp\u003eFeatures a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.\u003c/p\u003e","\u003cp\u003eFeatures a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.\u003c/p\u003e","\u003cp\u003eUses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.\u003c/p\u003e","\u003cp\u003eFeatures image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eThe primary side of the sign includes a quote and scene from the movie \u003cemph render=\"italic\"\u003eMean Girls\u003c/emph\u003e during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.\u003c/p\u003e\n","\u003cp\u003eThe other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.\u003c/p\u003e","\u003cp\u003eCompares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show \u003cemph render=\"italic\"\u003eSpongebob Squarepants\u003c/emph\u003e. Pinhead Larry is depicted as a dimwit and only has one tooth.\u003c/p\u003e","\u003cp\u003eIncludes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).\u003c/p\u003e","\u003cp\u003eCrossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.\u003c/p\u003e","\u003cp\u003eInvokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.\u003c/p\u003e","\u003cp\u003ePair of complementary signs each shaped like a foot.\u003c/p\u003e\n","\u003cp\u003eThe left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.\u003c/p\u003e\n","\u003cp\u003eThe right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003ePrimary side includes a scene from the television show \u003cemph render=\"italic\"\u003eThe Office\u003c/emph\u003e in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.\u003c/p\u003e\n","\u003cp\u003eThe second side is a black-and-white swirl optical illusion.\u003c/p\u003e","\u003cp\u003eImages from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.\u003c/p\u003e\n","\u003cp\u003eOne image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  \u003c/p\u003e\n","\u003cp\u003eIncludes the hashtag #letusbowl.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.\u003c/p\u003e\n","\u003cp\u003eThe other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.\u003c/p\u003e","\u003cp\u003eRefers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.\u003c/p\u003e","\u003cp\u003eRefers to the JMU tradition of holding the door for others when entering and exiting a building.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003ePrimary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.\u003c/p\u003e\n","\u003cp\u003eThe second side reads \"JMU Duuukes\" which is a common chant among fans.\u003c/p\u003e","\u003cp\u003eFestive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).\u003c/p\u003e","\u003cp\u003eFeatures a scene from \u003cemph render=\"italic\"\u003eSpongeBob SquarePants\u003c/emph\u003e with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.\u003c/p\u003e","\u003cp\u003eTwo-sided sign.\u003c/p\u003e\n","\u003cp\u003eOne side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.\u003c/p\u003e\n","\u003cp\u003eSecond side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. \u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers. ","Internet memes, defined as humorous images online that are often replicated and parodied to fit specific situations, are used throughout the posters and represent the cultural references of the period and sometimes inside jokes from students at James Madison University directed at the opposing team. The signs also frequently draw on pop culture references and poke fun at the opposing team and their fanbase. ","The 2015 GameDay posters focus on James Madison University's quarterback, Lavaedeay \"Vad\" Monlique  Lee, implying he will lead them to victory. Vad Lee had a strong season in 2014 by taking James Madison University to the FCS playoffs and led a strong 2015 season leading up to the Richmond game, season statistics were (7-0; 4-0) at this point in the season. These posters center on Vad's leadership skills as quarterback and cheer him on through various pop culture references from 2015.","The poster is a play on words from George Thorogood's song \"Bad to the Bone\" to cheer on James Madison University's 2015 quarterback, Lavaedeay \"Vad\" Monlique  Lee.","The poster plays on the popular catchphrase \"Hulk smash\" and depicts 2015 quarterback, Lavaedeay \"Vad\" Monlique Lee, as smashing the Richmond's mascot WebstUR the spider. The quote \"Hulk smash\" was made popular from a series of Marvel movies wherein the comic book character the hulk proclaims \"HULK SMASH\" before smashing something. While also popular from the comics themselves, the phrase made its way into pop culture references after Marvel began releasing movies with the Hulk often quoting the phrase in them. The poster references how the James Madison University quarterback is going to smash the Villanova football team. ","Poster is signed by Jonathan \"Jon\" Alger, the President of James Madison University, Matt Brady, and Samantha \"Sam\" Ponder.","The 2017 GameDay posters primarily focus on James Madison University's strength as a team, and school, over Villanova. Using viral internet images popular in 2017, they center on the inferiority of the Villanova team when being compared to James Madison University. These viral images, often called memes, are variously displaying James Madison University's \"superior taste\" in all regards. Calling attention to Villanova's cost of tuition and low football game attendance rates, the majority of the posters purport that James Madison University will defeat them. One poster references an inside joke to James Madison University students about how Villanova will lose the football game because they are not fans of the correct condiment. There are some posters that center less on the animosity of the two teams and instead are saying hello to friends and family.","The poster revises the common saying \"don't bring a knife to a gunfight,\" popularized by the 1987 film \"The Untouchables,\" to display the superiority of James Madison University's mascot, the Duke Dog, over Villanova's own Will D. Cat, the wildcat. The poster is meant to imply that not only are dogs better than cats but that James Madison University will perform better than Villanova's team.","The poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the \"You vs. the guy meme\" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other \"guy\" in the image.","The poster uses the image of Austin Rogers, a famous Jeopardy player in 2017 who had a 12-game win streak. Known for his quirky yet funny anecdotes on Jeopardy, his image quickly became a househould face for a large portion of 2017. The poster uses his image paired with the saying as a statement on how well James Madison University's season is going. Going into the Villanova game, they had 17 wins in a row, outlasting Rogers' streak on Jeopardy. The poster talks to their successful season and how it will lead them to victory over Villanova. Their final season stats of (14-1; 8-0) displays their successful season and how the James Madison University football team had a longer winning streak than a popular Jeopardy star at the time.","The poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.","The poster discusses James Madison University's high attendance to football games. Villanova's 2017 season had low attendance rates, 5,649 average for their home team attendance. James Madison University's 2017 home team attendance is averaged around 21,724. The ESPN GameDay estimated attendance was around 14,000 people. The poster uses these statistics to show the support for James Madison University over Villanova and their hopes that this will impact the outcome of the game.","The poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay. ","While popular, yum-yum sauce was a short lived condiment on campus. It was removed from D-hall after a few years and is now remembered fondly by those students who were on campus at the time.","The full poster details the specific costs of attending Villanova in 2017. It lists out the prices of tuition and fees, $49,430, room and board, $13,093, and books and miscellaneous items, $3,400. These prices are all added up and the total is stated as \"1 a$$ kicking from JMU.\" The poster is discussing how Villanova's high cost to attend is not reflected in their ability to beat James Madison University at football. The poster is detailing not only James Madison University's lower cost of attendance but is attempting to explain how money at a university does not translate to techinical abilities on the field.","The poster functions as a gesture from a student to their parents during GameDay weekend. With GameDay being broadcast on ESPN, this poster is a way for a student to show their family where they are on the broadcast and say hello to them from the crowd.","The poster features James Madison University's colors of gold and purple with the university letters surrounded by hearts. The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster states how James Madison's successful season, 17 straight wins at this point in 2017, will lead to a victory over the Villanova team. The statement of \"it's OVA\" is a reference to a common phrase about something already being done. The connotation here is that it is already over for Villanova and James Madison University will win. ","The poster is made on a Pizza Hut sponsored GameDay poster. In 2017, it was Pizza Hut's third year as GameDay sponsor. These posters were handed out to students to create their own sayings for the football game.","The poster uses a popular internet graphic from the 2010s to depict how former James Madison University head coach, Everett Withers is regretting his decision to leave and coach at Texas State University. ","An internet meme is a humorous image online that is often replicated and parodied to fit specific situations. The poster uses the popular meme entitled \"distracted boyfriend\" which shows a guy walking with his girlfriend but looking back at another girl. Traditionally, the meme is used to show how someone is disloyal or regretting a choice they have made. The meme first appeared in early 2017 but by August 2017 was viral online.","The poster uses this viral internet frame to portray Everett Withers as the \"distracted boyfriend\" in the meme. James Madison University is the girl he is looking back at and Texas State University is his current girlfriend. After coaching the James Madison University football team in the 2015 GameDay, the poster implies his disloyalty to his current team and regret around not coaching James Madison University for their second GameDay. Brought on by James Madison University's strong season in 2017, a 17-game winning streak, it is implying they will not lose at GameDay this time around. ","Additionally, the back of the poster has \"Hey Papa Waller!\" on it. This is likely a message from a student to their family. Knowing that GameDay will be streaming on ESPN, it would have served as a way for their family to see them on TV and say \"hey\" from the large GameDay crowd. ","The poster is in reference to a comment by Cam Newton, then Carolina Panthers quarterback, to reporter Jourdan Rodrigue on October 4, 2017. In response to her question about running routes with wide receiver Devin Funchess, Cam Newton responded \"it's funny to hear a female talk about routes.\" This poster references said comment and undermines Newton's comment about women. The poster has an unknown signature on it.","The poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as \"The Krusty Krab\", a popular eatery in the show compared to its rival the \"Chum Bucket.\" The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University. ","The poster has an unknown signature.","The poster uses a popular image from \"It's the Great Pumpkin, Charlie Brown\" film to represent the superiority of James Madison University's football team over Villanova's. Using the image of Charlie Brown trick or treating in his ghost costume, Villanova is represented as the one who gets a rock in their bag. Paired with James Madison University's character, also dressed as a ghost, stating that they received a championship ring, it is meant to imply their superiority at football. This was a common internet image circulating at the time. It was commonly known as \"Charlie Brown Halloween Rock Meme\" and is meant to show how one person always gets something less than the other. The poster adds the university logos to each ghost character to further this point of James Madison University being better sports team than Villanova.","Many of the signs make reference to the NCAA bowl game controversy; the Jonas Brothers, specifically Joe Jonas's recent separation from actress Sophie Turner; University of Michigan's football cheating scandal; and other happenings in pop culture.","Sign reads \"Joe Jonas I'm Single (also go dukes)\" and is in reference to Joe Jonas's recent separation from Sophie Turner. Created by Olivia Lewis ('23).","The sign suggests that JMU will easily defeat Appalachian State, whose mascot is Yosef the Mountaineer. The hashtag #everythingschool is also included which refers to the JMU's success in numerous sports during the fall of 2023 including football, men's basketball, and women's soccer. While some colleges and universities are historically known to be a \"football school\" or a \"basketball school\", JMU conversely was colloquially recognized as an \"everything school\" by excelling in all things.","Sign includes purple and gold paw prints and a hand-drawn barking Duke Dog. Created by Lydia Endersby ('23).","The sign reimagines a line from the song \"Munch (Feelin' U)\" by Ice Spice, released in 2023, and presumably refers to Kevin Jonas. Created by Laine Kelly ('25).","Two-sided sign.","The primary side features the Duke Dog standing on the top of a mountain peak saying \"Roll Dukes\" while Yosef the Mountaineer, the Appalachian State mascot, rolls down on a boulder to the base of the mountain to join the other opponents JMU defeated earlier in the season.","The opposite side requests that Nick Jonas show his Dexcom device, a continuous glucose monitoring system for diabetes management, and the sign-holder will show him theirs. Jonas was diagnosed with type 1 diabetes at the age of 13.","The sign refers to ESPN College GameDay analyst Kirk Herbstreit's Golden Retriever named Ben who frequently accompanied Herbstreit on his trips to call and analyze football games. Ben was in attendance at JMU's College GameDay.","The NCAA's ruling that JMU was ineligible to play in a bowl game because of their two-year transition period from FCS to FBS demonstrates the NCAA's hatred for puppies. The sign features a picture of a crying Duke Dog.","Demands of the NCAA to let JMU play in a bowl game and invokes the Jonas Brothers by using a play on the popular phrase \"What Would Jesus Do?\"","A sign presumably created for a two-year-old JMU fan and future Duke.","Features the Duke Dog trash talking Appalachian State by making a pun about their mascot Yosef.","Two-sided sign.","One side accuses Applachian State of having pubic lice. Includes the hashtag #RollMotherF*ckingDukes. The creator of the sign was dressed in a crab suit during GameDay.","The second side features a map of Virginia (labeled JMU) and North Carolina (labeled App State) using it as rationale for Appalachian State being inferior to JMU.","During a November 13, 2023 press conference, Jim Harbaugh, head coach of the University of Michigan Wolverines football team, referred to his team as \"America's team.\" The sign offers a counterpoint, asserting that JMU is actually America's team. Created by John Bowen Jr. ('04).","Two-sided sign.","One side features a play on words using the Sun Belt Conference, of which JMU became a member in 2022, and the phrase \"fly too close to the sun\" which refers to the story of Icarus in Greek mythology.","The second side requests information on Joe Jonas's impending divorce from actress Sophie Turner and follows up with the parenthetical question \"Marry Me??\"","The sign demonstrates fandom for JMU through the practice of sharing one's pronouns. Includes a graphic of the Duke Dog riding on a flying bald eagle.","The sign uses the lyrics of the Jonas Brothers song \"Sucker\" to convey the similarities and closeness between JMU and the band. Each of the Jonas Brothers' faces is superimposed on a bowling pin referring to the NCAA bowl eligibility controversy.","Accuses Desmond Howard of stealing Kirk Herbstreit's talking points for ESPN College GameDay. Both are analysts on the college football pre-game show. The sign may also allude to the University of Michigan sign-stealing controversy of 2023 given that Desmond Howard played college football at Michigan.","Features purple and gold \"JMU\" in bubble letters.","Features an image of Sophie Turner and Taylor Swift taken on the night of September 19, 2023 while the two were out in New York City. Also includes the hashtag #TeamSophie and select lyrics from Swift's song \"Vigilante Shit.\" The sign is an obvious reference to Turner's recent separation from Joe Jonas.","Comments on the success of JMU's football team by making reference to the Jonas Brothers' song \"Burnin' Up.\"","Two-sided sign.","One side declares that JMU (hot) is superior to App State (not).","The second side encourages people to support libraries.","Two-sided sign. Both sides are identical.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","Demands of the NCAA to allow JMU play in a bowl game.","The sign predicts JMU will have a record of 11-0 after their game against Appalachian State, presuming a victory over the Mountaineers. Also includes the slogan made popular by Apple in 2009 claiming that there is an application for everything.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game.","Crossword-style graphic and includes image of embarrassed Duke Dog and football helmet.","The sign redefines the NCAA acronym and presumably refers to its decision to not allow JMU to play in a bowl game. Also includes the hashtag #letjmubowl.","James Madison is universally acknowledged as the Father of the Constitution due to his instrumental role in drafting the Constitution as well as the Bill of Rights. The sign argues that James Madison is also the father of football, a claim likely made due to JMU's dominance in football. Includes drawing of the American flag and the Duke Dog holding a copy of the Bill of Rights with the amendment \"JMU shall bowl.\"","Quotes the Preamble of the Constitution to convince the NCAA to allow JMU to play in a bowl game. Includes image of James Madison wearing sunglasses and bowling pins labeled with each of JMU's opponents up until that point in the 2023 season. Created by Maddy Brendel ('27).","Refers to the two-year transition period the NCAA requires of teams that join new conferences before they're allowed to play in the postseason. Includes each teams' win percentage since 2022 when JMU formally joined the Sun Belt Conference. JMU had an 86% win percentage while Appalachian State's win percentage was 55%.","Demands that the NCAA allow JMU to play in a bowl game by touting the team's undefeated record. Other imagery identifies Appalachian State as losers while JMU are winners.","Printed sign features official JMU letters and an artifical intelligence (AI)-generated Duke Dog with a fierce facial expression and a crown.","Printed sign features JMU logo (Duke Dog on top of JMU letters) with the phrases \"Duke Dog's Ready to Pound\" and \"Welcome to Our House!\"","Accuses Appalachian State fans of urinating while standing and therefore being weak or effeminate or any number of other presumed insults associated with that manner of using the bathroom. The attack is likely targeted at men fans who would otherwise stand while they urinate. The word \"Pee\" is in yellow letters.","Four-sided laminated sign.","1. \"Who Let the Dukes Out???\" is a reinterpretation of the Baha Men's 2000 song \"Who Let the Dogs Out.\" The song has historically been associated with sporting events.","2. \"I'm a Sucker for (JM)U\" uses lyrics to the Jonas Brothers' song \"Sucker\" to convey affinity for JMU.","3. \"JMU = Virginia's School\" asserts that JMU is the flagship university in the state, not Virginia Tech, University of Virginia, William \u0026 Mary, or others.","4. \"We Want the Jonas Bros to Stay at JMU Until the Year 3,000?\" refers to the Jonas Brothers' 2006 song \"Year 3000.\"","Creator included initials and date to each side -  \"KEL 2023.\"","Features a game prediction alongside graphic of Baby Yoda (aka Grogu). The prediction uses the object-subject-verb pattern that is typical of Yoda speak.","Features a photoshopped image of Lee Corso, GameDay analyst, wearing a birthday cake hat. ESPN College GameDay formally celebrated its 30th anniversary as part of the festivities at JMU on November 18, 2023. The program first used a traveling broadcast model for its November 13, 1993 show.","Uses the hashtag #letJMUbowl to plead to the NCAA that JMU should be able to play in a post-season bowl game. The Duke Dog is featured holding a football and appears to be running similar to how a football player rushes for yards.","Features image of Count von Count from Sesame Street on a television screen with the numbers 11-0 to signify what would be JMU's record if they beat Appalachian State.","Two-sided sign.","The primary side of the sign includes a quote and scene from the movie  Mean Girls  during which Regina George (JMU), played by Rachel McAdams, insults Cady Heron (Appalachian State), played by Lindsay Lohan.","The other side pleads to Barstool Sports, a digital media company, to hire the creator of the sign who will be a 2024 graduate of the School of Media Arts and Design (SMAD) and claims \"I need a job.\" Includes email address for contact.","Compares the average Appalachian State fan to Pinhead Larry, a character played by Patrick Star from the cartoon television show  Spongebob Squarepants . Pinhead Larry is depicted as a dimwit and only has one tooth.","Includes official NCAA logo with \"Unfair\" underneath referring to the NCAA's decision to deny JMU from playing in a bowl game. Created by Riley Isakower ('22).","Crossword-style graphic asserting that JMU should be eligible to play in a bowl game with JMU-Duke Dog logo.","Invokes the popular internet meme \"girl math\" by using the equation that JMU plus an 11-0 record equals (or should equal) a bowl game. A 10-0 record is crossed out and replaced with an 11-0 record which presumes JMU will beat Appalachian State. The typical concept of girl math is a humorous way of rationalizing extravagent, unnecessary, or impulsive purchases.","Pair of complementary signs each shaped like a foot.","The left foot sign reads \"Our Dawgs Are Barkin'\" which is a common saying when someone's feet are hurt. It also refers to JMU's mascot which is a dog.","The right foot sign reads \"Let the Dawgs Out\" is a reference to the Baha Men's 2000 song \"Who Let the Dogs Out.\" It also refers to JMU's mascot which is a dog.","Two-sided sign.","Primary side includes a scene from the television show  The Office  in which a younger Michael Scott, played by Steve Carell, is shaking hands with his then boss Ed Truck, played by Ken Howard. The handshake meme is typically used to illustrate commonalities between two entities. In this case, the act of consistently making horrible decisions and the NCAA are shaking hands and are therefore in solidarity. This refers to the NCAA's decision to not allow JMU to play in a bowl game.","The second side is a black-and-white swirl optical illusion.","Images from the 2012 U.S. Open bowling tournament during which professional bowler Pete Weber bowled a strike during the final frame and subsequently won the tournament. Famously, Weber launched into a celebratory fit and yelled the incoherent phrase \"Who do you think you are? I am!\" This illogical celebration became a popular internet meme.","One image features Weber in his bowling stance. The NCAA logo is superimposed onto Weber and the JMU logo is superimposed onto Weber's bowling ball. The second image shows Weber's celebration with Curt Cignett's face superimposed onto Weber's face.  ","Includes the hashtag #letusbowl.","Two-sided sign.","One side has a congratulatory theme due to ESPN College GameDay's 30th anniversary.","The other side identifies the sign creators as both JMU alumni and parents to a student at the University of Auburn.","Refers to the viral Tik Tok motivational catchphrase \"Never back down. Never What? Never give up\" made popular by Nick Eh 30, an online streamer. Includes graphic of the Duke Dog his muscles.","Refers to the JMU tradition of holding the door for others when entering and exiting a building.","Two-sided sign.","Primary side includes a comparison of the University of Michigan and JMU football teams and concludes that the NCAA does not make sense. Michigan's head football coach, Jim Harbaugh, is noted as having been twice suspended in 2023 for impermissible recruiting and chating while JMU's coach was not suspended at all. Michigan was involved in a cheating scandal while JMU was not. Despite all of this Michigan was bowl eligible while JMU was not thus the argument that the NCAA  is an illogical entity.","The second side reads \"JMU Duuukes\" which is a common chant among fans.","Festive sign that reads \"Fans For 40 Years - ESPN College GameDay - Go Dukes! - Beat App State.\" Created by Kenny Sothoron ('83) and Rebecca Woodcock Sothoron ('85).","Features a scene from  SpongeBob SquarePants  with Patrick Star and Tattletale Strangler who are both in jail. Michigan head football coach Jim Harbaugh's head is superimposed onto Patrick Star and the Duke Dog-JMU logo is superimposed on Tattletale Strangler. Patrick Star/Jim Harbaugh is asking Tattletale Strangler/JMU \"Hey pal, what're you in for?\" referencing Harbaugh's suspension for cheating and presumably JMU's sentence brought down by the NCAA of being bowl ineligible.","Two-sided sign.","One side states that enrolling for a sixth year of college was a wise choice due to ESPN College GameDay visiting campus as well as JMU being superior in all things. Includes \"Everything School\" logo in JMU colors.","Second side uses a turn of phrase regarding dogs and bowls to argue that JMU, whose mascot is a dog, should be eligible to play in a bowl game. Includes graphic of the Duke Dog and a bowl-shaped trophy with a clip-art picture of a peach on it which presumably refers to the Peach Bowl. "],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_7db16ad7b8ea3ec44dbf745436fd4229\"\u003eThe ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers.\u003c/abstract\u003e"],"abstract_tesim":["The ESPN College GameDay Posters consist of 70 posters created for the 2015, 2017, and 2023 ESPN College GameDay braodcasts held on the campus of James Madison University. Two of the posters were made for the 2015 ESPN College GameDay against the Richmond Spiders. Fourteen of the posters were created for the 2017 ESPN College GameDay against the Villanova Wildcats. Fifty-four posters document the 2023 ESPN College GameDay against the Appalachian State Mountaineers."],"names_coll_ssim":["James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century"],"names_ssim":["James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University","Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison Dukes (Football team)","ESPN (Television network)","James Madison University -- Sports","James Madison University -- Football -- 21st century","National Collegiate Athletic Association","Jonas Brothers","Michigan Wolverines (Football team)","United States (Title of work: Constitution.)","Baha Men (Musical group)","Auburn University"],"persname_ssim":["Lee, Vad, 1993-","Alger, Jonathan R.","Rogers, Austin, 1978-","Withers,  Everett, 1963-","Newton, Cam, 1989-","Rodrigue, Jourdan","SquarePants SpongeBob, (Fictitious character) (1999-05-01)","Brown, Charlie, (Fictitious character) (1946-10-30)","Jonas, Joe, 1989-","Jonas, Kevin, 1987-","Ice Spice, 2000-","Jonas, Nick, 1992-","Herbstreit, Kirk","Harbaugh, Jim (James Joseph), 1963-","Turner, Sophie, 1996-","Howard, Desmond, 1970-","Swift, Taylor (Taylor Alison), 1989-","Madison, James, 1751-1836","Grogu, (Fictitious character)","Corso, Lee","Count, (Fictitious character from Sesame Street)","Weber, Pete, 1962-","Cignetti, Curt, 1961-"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":73,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:23:04.783Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_693"}},{"id":"vihart_repositories_4_resources_682","type":"collection","attributes":{"title":"JMU Athletics posters","creator":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_682#creator","type":"document_value","attributes":{"value":"James Madison University. University Marketing Photography Department","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_682#abstract_or_scope","type":"document_value","attributes":{"value":"Collection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC).","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_682#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_682","ead_ssi":"vihart_repositories_4_resources_682","_root_":"vihart_repositories_4_resources_682","_nest_parent_":"vihart_repositories_4_resources_682","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_682.xml","title_ssm":["JMU Athletics posters"],"title_tesim":["JMU Athletics posters"],"unitdate_ssm":["1976-2000","1990-2000"],"unitdate_bulk_ssim":["1990-2000"],"unitdate_inclusive_ssm":["1976-2000"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["UA 0020","/repositories/4/resources/682"],"text":["UA 0020","/repositories/4/resources/682","JMU Athletics posters","College sports -- Marketing","College sports -- Virginia -- Harrisonburg","Posters","Fliers (printed matter)","Collection is open for research. 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Also included is one poster advertising hours of operation and the URL for the University Recreation Center (UREC). Sports represented include:\n football men's and women's basketball men's and women's soccer baseball","The 1985-86 poster contains the schedules for both men's and women's basketball.","2 copies; one copy signed by team all team members.","With the exception of the 1991 poster, which contains the game schedule for the men's team only, all soccer posters contain game schedules for the year for both the men's and women's teams.","Poster for 1991 lists the game schedule for men's soccer only.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC).","James Madison University Libraries Special Collections","James Madison University. University Marketing Photography Department","James Madison University -- Sports","James Madison University -- Sports -- Marketing","Miriello, Mike","English"],"unitid_tesim":["UA 0020","/repositories/4/resources/682"],"normalized_title_ssm":["JMU Athletics posters"],"collection_title_tesim":["JMU Athletics posters"],"collection_ssim":["JMU Athletics posters"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"creator_ssm":["James Madison University. University Marketing Photography Department","Miriello, Mike"],"creator_ssim":["James Madison University. University Marketing Photography Department","Miriello, Mike"],"creator_persname_ssim":["Miriello, Mike"],"creator_corpname_ssim":["James Madison University. University Marketing Photography Department"],"creators_ssim":["Miriello, Mike","James Madison University. University Marketing Photography Department"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["JMU Photographer, Michael Miriello, transferred posters to Special Collections from the JMU Athletics Department in 2012. Additional posters were transferred circa 2014."],"access_subjects_ssim":["College sports -- Marketing","College sports -- Virginia -- Harrisonburg","Posters","Fliers (printed matter)"],"access_subjects_ssm":["College sports -- Marketing","College sports -- Virginia -- Harrisonburg","Posters","Fliers (printed matter)"],"has_online_content_ssim":["false"],"extent_ssm":["0.16 cubic feet 2 flat file folders"],"extent_tesim":["0.16 cubic feet 2 flat file folders"],"genreform_ssim":["Posters","Fliers (printed matter)"],"date_range_isim":[1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact research services staff at library-special@jmu.edu before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact research services staff at library-special@jmu.edu before visiting the James Madison University Special Collections Library to use this collection."],"arrangement_html_tesm":["\u003cp\u003eListed in the inventory according to sport.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["Listed in the inventory according to sport."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], JMU Athletics posters, 1976-2000 (bulk 1990-2000), UA 0020, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], JMU Athletics posters, 1976-2000 (bulk 1990-2000), UA 0020, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eThe collection was initially processed in 2012 under the collection number SC 5033. The collection was minimally reprocessed in 2022 and renumbered as UA 0020.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["The collection was initially processed in 2012 under the collection number SC 5033. The collection was minimally reprocessed in 2022 and renumbered as UA 0020."],"scopecontent_html_tesm":["\u003cp\u003eCollection comprises posters produced from 1976-2000, with most of the content from the 1990s, that advertise the game schedules and team rosters for various Madison College/JMU Athletics team sports for an academic year. The date range of the collection is not comprehensive; each sport contains years that are not represented in the collection. Collection contains two copies of most posters; when there are differences between the two that is noted in the collection inventory.  Also included is one poster advertising hours of operation and the URL for the University Recreation Center (UREC). Sports represented include:\n\u003cul\u003e\n\u003cli\u003efootball\u003c/li\u003e\n\u003cli\u003emen's and women's basketball\u003c/li\u003e\n\u003cli\u003emen's and women's soccer\u003c/li\u003e\n\u003cli\u003ebaseball\u003c/li\u003e\n\u003c/ul\u003e\u003c/p\u003e","\u003cp\u003eThe 1985-86 poster contains the schedules for both men's and women's basketball.\u003c/p\u003e","\u003cp\u003e2 copies; one copy signed by team all team members.\u003c/p\u003e","\u003cp\u003eWith the exception of the 1991 poster, which contains the game schedule for the men's team only, all soccer posters contain game schedules for the year for both the men's and women's teams.\u003c/p\u003e","\u003cp\u003ePoster for 1991 lists the game schedule for men's soccer only.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["Collection comprises posters produced from 1976-2000, with most of the content from the 1990s, that advertise the game schedules and team rosters for various Madison College/JMU Athletics team sports for an academic year. The date range of the collection is not comprehensive; each sport contains years that are not represented in the collection. Collection contains two copies of most posters; when there are differences between the two that is noted in the collection inventory.  Also included is one poster advertising hours of operation and the URL for the University Recreation Center (UREC). Sports represented include:\n football men's and women's basketball men's and women's soccer baseball","The 1985-86 poster contains the schedules for both men's and women's basketball.","2 copies; one copy signed by team all team members.","With the exception of the 1991 poster, which contains the game schedule for the men's team only, all soccer posters contain game schedules for the year for both the men's and women's teams.","Poster for 1991 lists the game schedule for men's soccer only."],"userestrict_html_tesm":["\u003cp\u003eCopyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_3248d4635c38883d98fb7f68ed071024\"\u003eCollection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC).\u003c/abstract\u003e"],"abstract_tesim":["Collection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC)."],"names_coll_ssim":["James Madison University -- Sports","James Madison University -- Sports -- Marketing","Miriello, Mike"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. University Marketing Photography Department","James Madison University -- Sports","James Madison University -- Sports -- Marketing","Miriello, Mike"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison University. University Marketing Photography Department","James Madison University -- Sports","James Madison University -- Sports -- Marketing"],"persname_ssim":["Miriello, Mike"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":46,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:23:48.473Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vihart_repositories_4_resources_682","ead_ssi":"vihart_repositories_4_resources_682","_root_":"vihart_repositories_4_resources_682","_nest_parent_":"vihart_repositories_4_resources_682","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_682.xml","title_ssm":["JMU Athletics posters"],"title_tesim":["JMU Athletics posters"],"unitdate_ssm":["1976-2000","1990-2000"],"unitdate_bulk_ssim":["1990-2000"],"unitdate_inclusive_ssm":["1976-2000"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["UA 0020","/repositories/4/resources/682"],"text":["UA 0020","/repositories/4/resources/682","JMU Athletics posters","College sports -- Marketing","College sports -- Virginia -- Harrisonburg","Posters","Fliers (printed matter)","Collection is open for research. 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Also included is one poster advertising hours of operation and the URL for the University Recreation Center (UREC). Sports represented include:\n football men's and women's basketball men's and women's soccer baseball","The 1985-86 poster contains the schedules for both men's and women's basketball.","2 copies; one copy signed by team all team members.","With the exception of the 1991 poster, which contains the game schedule for the men's team only, all soccer posters contain game schedules for the year for both the men's and women's teams.","Poster for 1991 lists the game schedule for men's soccer only.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC).","James Madison University Libraries Special Collections","James Madison University. 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University Marketing Photography Department"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["JMU Photographer, Michael Miriello, transferred posters to Special Collections from the JMU Athletics Department in 2012. 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The collection was minimally reprocessed in 2022 and renumbered as UA 0020.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["The collection was initially processed in 2012 under the collection number SC 5033. The collection was minimally reprocessed in 2022 and renumbered as UA 0020."],"scopecontent_html_tesm":["\u003cp\u003eCollection comprises posters produced from 1976-2000, with most of the content from the 1990s, that advertise the game schedules and team rosters for various Madison College/JMU Athletics team sports for an academic year. The date range of the collection is not comprehensive; each sport contains years that are not represented in the collection. Collection contains two copies of most posters; when there are differences between the two that is noted in the collection inventory.  Also included is one poster advertising hours of operation and the URL for the University Recreation Center (UREC). Sports represented include:\n\u003cul\u003e\n\u003cli\u003efootball\u003c/li\u003e\n\u003cli\u003emen's and women's basketball\u003c/li\u003e\n\u003cli\u003emen's and women's soccer\u003c/li\u003e\n\u003cli\u003ebaseball\u003c/li\u003e\n\u003c/ul\u003e\u003c/p\u003e","\u003cp\u003eThe 1985-86 poster contains the schedules for both men's and women's basketball.\u003c/p\u003e","\u003cp\u003e2 copies; one copy signed by team all team members.\u003c/p\u003e","\u003cp\u003eWith the exception of the 1991 poster, which contains the game schedule for the men's team only, all soccer posters contain game schedules for the year for both the men's and women's teams.\u003c/p\u003e","\u003cp\u003ePoster for 1991 lists the game schedule for men's soccer only.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["Collection comprises posters produced from 1976-2000, with most of the content from the 1990s, that advertise the game schedules and team rosters for various Madison College/JMU Athletics team sports for an academic year. 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For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_3248d4635c38883d98fb7f68ed071024\"\u003eCollection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC).\u003c/abstract\u003e"],"abstract_tesim":["Collection comprises posters, mainly from the 1990s, advertising various university athletics schedules for that school year, as well as a poster advertising hours of operation for the University Recreation Center (UREC)."],"names_coll_ssim":["James Madison University -- Sports","James Madison University -- Sports -- Marketing","Miriello, Mike"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. 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Office of Public Affairs","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_695#abstract_or_scope","type":"document_value","attributes":{"value":"Collection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_695#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_695","ead_ssi":"vihart_repositories_4_resources_695","_root_":"vihart_repositories_4_resources_695","_nest_parent_":"vihart_repositories_4_resources_695","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_695.xml","title_ssm":["Office of Public Affairs press releases"],"title_tesim":["Office of Public Affairs press releases"],"unitdate_ssm":["1969-1984"],"unitdate_inclusive_ssm":["1969-1984"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["UA 0003","/repositories/4/resources/695"],"text":["UA 0003","/repositories/4/resources/695","Office of Public Affairs press releases","Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Press releases","Researchers must register and agree to copyright and privacy laws before using this collection. Collection is open for research.  Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The collection is arranged in the following series. All series are arranged chronologically.","General Press Releases, 1969-1984 Sports Press Releases, 1972-1984","James Madison University's Public Relations Department, now known as University Marketing and Branding, was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media including the Daily News-Record. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. Since 1984, the office that directed the public relations of the university has changed names many times.","Collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","The Office of Public Affairs Records consists of 25 boxes of press releases that are separated by general press releases and sports press releases. These press releases contain announcements of events on campus, general news items, results from athletic competitions, university budgets, Marching Royal Dukes news, etc. While the press releases are separated by content (sports and general), some press releases created by the sports information office may be interfiled with general press releases.","Series 1: Public Press Releases, 1969-1984, contains a continuous run of press releases for Madison College/James Madison University from 1969-1984, excluding January 1971 and November-December 1984. These press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and student achievements.","Series 2: Sports Press Releases, 1972-1984, contains sports related press releases for Madison College/James Madison University from 1972-1984. Gaps in the holdings are noted in the container list.  These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports.","James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022","English \n.    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Office of Public Affairs"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Sixty-two binders of press releases were transferred by Fred Hilton of JMU Communications in September 1987. 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This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media including the Daily News-Record. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. Since 1984, the office that directed the public relations of the university has changed names many times.\u003c/p\u003e"],"bioghist_heading_ssm":["Administration History"],"bioghist_tesim":["James Madison University's Public Relations Department, now known as University Marketing and Branding, was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. 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Since 1984, the office that directed the public relations of the university has changed names many times."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], Office of Public Affairs Press Releases, 1969-1984, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], Office of Public Affairs Press Releases, 1969-1984, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eCollection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library."],"scopecontent_html_tesm":["\u003cp\u003eThe Office of Public Affairs Records consists of 25 boxes of press releases that are separated by general press releases and sports press releases. These press releases contain announcements of events on campus, general news items, results from athletic competitions, university budgets, Marching Royal Dukes news, etc. While the press releases are separated by content (sports and general), some press releases created by the sports information office may be interfiled with general press releases.\u003c/p\u003e","\u003cp\u003eSeries 1: Public Press Releases, 1969-1984, contains a continuous run of press releases for Madison College/James Madison University from 1969-1984, excluding January 1971 and November-December 1984. These press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and student achievements.\u003c/p\u003e","\u003cp\u003eSeries 2: Sports Press Releases, 1972-1984, contains sports related press releases for Madison College/James Madison University from 1972-1984. Gaps in the holdings are noted in the container list.  These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["The Office of Public Affairs Records consists of 25 boxes of press releases that are separated by general press releases and sports press releases. These press releases contain announcements of events on campus, general news items, results from athletic competitions, university budgets, Marching Royal Dukes news, etc. While the press releases are separated by content (sports and general), some press releases created by the sports information office may be interfiled with general press releases.","Series 1: Public Press Releases, 1969-1984, contains a continuous run of press releases for Madison College/James Madison University from 1969-1984, excluding January 1971 and November-December 1984. These press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and student achievements.","Series 2: Sports Press Releases, 1972-1984, contains sports related press releases for Madison College/James Madison University from 1972-1984. Gaps in the holdings are noted in the container list.  These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics."],"userestrict_html_tesm":["\u003cp\u003eCopyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_bd30a19b252302880ad8b72c8e425771\"\u003eCollection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports.\u003c/abstract\u003e"],"abstract_tesim":["Collection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports."],"names_coll_ssim":["James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports"],"persname_ssim":["William, Jackameit","Hilton, Fred, 1943-2022"],"language_ssim":["English \n.    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In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. Since 1984, the office that directed the public relations of the university has changed names many times.","Collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","The Office of Public Affairs Records consists of 25 boxes of press releases that are separated by general press releases and sports press releases. These press releases contain announcements of events on campus, general news items, results from athletic competitions, university budgets, Marching Royal Dukes news, etc. While the press releases are separated by content (sports and general), some press releases created by the sports information office may be interfiled with general press releases.","Series 1: Public Press Releases, 1969-1984, contains a continuous run of press releases for Madison College/James Madison University from 1969-1984, excluding January 1971 and November-December 1984. These press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and student achievements.","Series 2: Sports Press Releases, 1972-1984, contains sports related press releases for Madison College/James Madison University from 1972-1984. Gaps in the holdings are noted in the container list.  These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports.","James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022","English \n.    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Office of Public Affairs"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Sixty-two binders of press releases were transferred by Fred Hilton of JMU Communications in September 1987. 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This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media including the Daily News-Record. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. Since 1984, the office that directed the public relations of the university has changed names many times.\u003c/p\u003e"],"bioghist_heading_ssm":["Administration History"],"bioghist_tesim":["James Madison University's Public Relations Department, now known as University Marketing and Branding, was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. 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These press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and student achievements.","Series 2: Sports Press Releases, 1972-1984, contains sports related press releases for Madison College/James Madison University from 1972-1984. Gaps in the holdings are noted in the container list.  These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics."],"userestrict_html_tesm":["\u003cp\u003eCopyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user. For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_bd30a19b252302880ad8b72c8e425771\"\u003eCollection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports.\u003c/abstract\u003e"],"abstract_tesim":["Collection consists of press releases created by the Office of Public Affairs including the Office of Sports News. The press releases announce university and student related news and primarily concern major projects, construction, changes to the curriculum, budget and financials, events, and sports."],"names_coll_ssim":["James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports","William, Jackameit","Hilton, Fred, 1943-2022"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison University. Office of Public Affairs","James Madison University","Madison College","James Madison University -- Sports"],"persname_ssim":["William, Jackameit","Hilton, Fred, 1943-2022"],"language_ssim":["English \n.    "],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":144,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:25:29.210Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_695"}},{"id":"vihart_repositories_4_resources_776","type":"collection","attributes":{"title":"University Communications and Marketing records","creator":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_776#creator","type":"document_value","attributes":{"value":"James Madison University. University Communications and Marketing","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_776#abstract_or_scope","type":"document_value","attributes":{"value":"Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_776#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_776","ead_ssi":"vihart_repositories_4_resources_776","_root_":"vihart_repositories_4_resources_776","_nest_parent_":"vihart_repositories_4_resources_776","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_776.xml","title_ssm":["University Communications and Marketing records"],"title_tesim":["University Communications and Marketing records"],"unitdate_ssm":["1930-2017"],"unitdate_inclusive_ssm":["1930-2017"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["UA 0003","/repositories/4/resources/776"],"text":["UA 0003","/repositories/4/resources/776","University Communications and Marketing records","Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","Original media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information.","Approximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","To the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.","Extraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.","Forms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.","Draft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.","Episodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.","Student Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.","Floppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained.","The collection is arranged into seven series:","Press releases, 1969-2010 Administrative files, 1954-2014 Events, 1967-2014 Personnel biographical files, 1930-2008 Correspondence, 1979-2014 Photographs, 1970-2011 Media, 1980-2017","Arranged by record type and alphabetically.","James Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015.","The collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.","Donor supplied folder labels and groupings of materials were retained where possible.","A group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.","CASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.","The first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).","Photographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space.","Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. ","Records include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.","The series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.","The press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.","Sports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","This series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.","Materials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.","The records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.","Includes information on Jacob M. Garber (1901-1993), early male graduate.","1. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), January 1980","2. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), November 1980","3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982","Includes Council for Advancement and Support of Education (CASE) awards.","Drawings by Shep Wright, artist and designer in publications office.","Prepared by Martin Research, Inc.","Marist, Sarah Butters","The series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.","While many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.","Prepared by Fred Hilton","Prepared by Fred Hilton","Prepared by Fred Hilton","\"Leadership: The Catalyst for Progress\"","Prepared by Fred Hilton","The bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.","A portion of the series also includes files with biographical information on Board of Visitors members.","Individuals' photographs and headshots may be included in folders and/or attached to CVs.","Includes HR information and employment records.","Includes HR information and employment records.","Correspondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.","Includes Board of Visitors photographs","The bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.","Photographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.","The contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","Scholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest","Contains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.","Air date noted as both April 26, 1983 and April 30, 1983.","David Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.","Handwritten contents list with time stamps included in videocassette case.","David Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. ","This episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.","Handwritten contents list included in videocassette case.","Handwritten contents list included in videocassette case.","Televised by WVPT.","Likely summer commencement","Exact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Interviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.","Exact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Includes 2006 and 2008 commencements, among other events.","Issues of What's Up, Time \u0026 Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media.","James Madison University Libraries Special Collections","James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","Chappell Graduation Images","Hilton, Fred, 1943-2022","William, Jackameit","Madison, James, 1751-1836","Ashby, Turner, 1828-1862","Acosta, Jim","Godwin, Mills E. (Mills Edwin), 1914-1999","Chandler, Wallace L. (Wallace Lee), 1926-2021","Miller, G. Tyler (George Tyler), 1902-1988","Ford, Gerald R. (Gerald Rudolph), 1913-2006","North, Oliver, 1943-","Obama, Barack","McDonnell, Robert F.","Campanelli, Lou","Driesell, Lefty, 1931-2024","Dingledine, Raymond C., Jr., 1919-1990","Jennings, Lillian Pegues, 1926-2016","Jenkins, Marie M. (Marie Magdalen), 1909-1997","Morrison, Lee (Lonnie Leotus), 1926-2015","Ramsey, Inez Linn, 1938-2025","Riley, James R. (James Rex), 1938-1987","Smith, Elmer Lewis, 1920-1981","Sonner, Ray V., Dr. (Ray Vincent), 1925-2012","Spaar, Lisa Russ (1956-03-17)","Theodore, Crystal, 1917-2012","Benson, Arthur Jerry","Bolgiano, Chris","Borg, Kevin L.","Carrier, Ronald E., 1932-2017","Cohen, Ralph, 1917-2016","Gabbin, Alexander L. (1945)","Gabbin, Joanne V. (Joanne Veal), 1946-","Geier, Clarence R., 1944-","Grayson, Joann, 1948-","Hyser, Raymond M., 1955-","Ingham, William Herbert, 1947-","Kohen, Andrew I.","Leary, James J.","Matthews, Mickey","Morley-Mower, Geoffrey, 1918-2005","Rose, Linwood H. (Linwood Howard), 1951-","Torisky, Danielle","Baliles, Gerald L. (Gerald Lee) (1940-07-08-2019-10-29)","Duke, Samuel Page, 1885-1955","Robb, Charles S. (Charles Spittal) (1939-06-26)","Terry, Mary Sue","Warner, John W., 1927-","Warren, Percy H. (Percy Holmes), 1906-1965","Wilder, Lawrence Douglas, 1931-","Johnson, Deborah Tompkins","Lancaster, Dabney S. (Dabney Stewart), 1889-1975","Lee, Emily Lewis, 1922-2014","Roop, V. Inez Graybeal (Vivian Inez), 1913-2010","Showker, Zane D. (Zane Durwood), 1926-2004","Spurlock, James B., Jr., d. 2019","Taylor, James H., Jr.","Wampler, Charles W., Jr., 1915-2017","White, Helen Mugler (1903-1990)","Hope, Bob, 1903-2003","Allen, George, 1952-","Olin, Jim, 1920-2006","Holton, A. Linwood (Abner Linwood), 1923-","Adams, Patch, 1945-","Townes, Linton, 1959-","English"],"unitid_tesim":["UA 0003","/repositories/4/resources/776"],"normalized_title_ssm":["University Communications and Marketing records"],"collection_title_tesim":["University Communications and Marketing records"],"collection_ssim":["University Communications and Marketing records"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"creator_ssm":["James Madison University. University Communications and Marketing","Hilton, Fred, 1943-2022","James Madison University. University Communications and Marketing","William, Jackameit"],"creator_ssim":["James Madison University. University Communications and Marketing","Hilton, Fred, 1943-2022","James Madison University. University Communications and Marketing","William, Jackameit"],"creator_persname_ssim":["Hilton, Fred, 1943-2022","William, Jackameit"],"creator_corpname_ssim":["James Madison University. University Communications and Marketing","James Madison University. University Communications and Marketing"],"creators_ssim":["Hilton, Fred, 1943-2022","William, Jackameit","James Madison University. University Communications and Marketing","James Madison University. University Communications and Marketing"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Sixty-two binders of press releases were transferred by Fred Hilton of JMU Communications in September 1987. Other offices in Wilson Hall presumably contributed to the transfer though specific provenance is unclear. Two accessions of 64 scrapbooks containing newspaper clippings from local newspapers were recieved in 1988. These materials were deaccessioned in 2022 due to duplication in other sources. Beginning in 2013 through 2022, ten record transfers from Communications and Marketing were made to Special Collections."],"access_subjects_ssim":["Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"access_subjects_ssm":["Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"has_online_content_ssim":["false"],"extent_ssm":["32.98 cubic feet 93 boxes, 1 flat file"],"extent_tesim":["32.98 cubic feet 93 boxes, 1 flat file"],"genreform_ssim":["Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"date_range_isim":[1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013,2014,2015,2016,2017],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e","\u003cp\u003eOriginal media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions","Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","Original media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information."],"appraisal_html_tesm":["\u003cp\u003eApproximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.\u003c/p\u003e\n","\u003cp\u003eTo the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.\u003c/p\u003e\n","\u003cp\u003eExtraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.\u003c/p\u003e\n","\u003cp\u003eForms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.\u003c/p\u003e\n","\u003cp\u003eDraft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.\u003c/p\u003e\n","\u003cp\u003eEpisodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.\u003c/p\u003e","\u003cp\u003eStudent Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.\u003c/p\u003e","\u003cp\u003eFloppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained.\u003c/p\u003e"],"appraisal_heading_ssm":["Appraisal","Appraisal","Appraisal"],"appraisal_tesim":["Approximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","To the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.","Extraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.","Forms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.","Draft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.","Episodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.","Student Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.","Floppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into seven series:\u003c/p\u003e","\u003clist numeration=\"arabic\" type=\"ordered\"\u003e\n      \u003citem\u003ePress releases, 1969-2010\u003c/item\u003e\n      \u003citem\u003eAdministrative files, 1954-2014\u003c/item\u003e\n      \u003citem\u003eEvents, 1967-2014\u003c/item\u003e\n      \u003citem\u003ePersonnel biographical files, 1930-2008\u003c/item\u003e\n      \u003citem\u003eCorrespondence, 1979-2014\u003c/item\u003e\n      \u003citem\u003ePhotographs, 1970-2011\u003c/item\u003e\n      \u003citem\u003eMedia, 1980-2017\u003c/item\u003e\n    \u003c/list\u003e","\u003cp\u003eArranged by record type and alphabetically.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement","Arrangement"],"arrangement_tesim":["The collection is arranged into seven series:","Press releases, 1969-2010 Administrative files, 1954-2014 Events, 1967-2014 Personnel biographical files, 1930-2008 Correspondence, 1979-2014 Photographs, 1970-2011 Media, 1980-2017","Arranged by record type and alphabetically."],"bioghist_html_tesm":["\u003cp\u003eJames Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015.\u003c/p\u003e"],"bioghist_heading_ssm":["Administrative History"],"bioghist_tesim":["James Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], University Communications and Marketing records, 1930-2017, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], University Communications and Marketing records, 1930-2017, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eThe collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.\u003c/p\u003e","\u003cp\u003eDonor supplied folder labels and groupings of materials were retained where possible.\u003c/p\u003e","\u003cp\u003eA group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.\u003c/p\u003e","\u003cp\u003eCASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.\u003c/p\u003e","\u003cp\u003eThe first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).\u003c/p\u003e","\u003cp\u003ePhotographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information","Processing Information","Processing Information"],"processinfo_tesim":["The collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.","Donor supplied folder labels and groupings of materials were retained where possible.","A group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.","CASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.","The first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).","Photographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space."],"scopecontent_html_tesm":["\u003cp\u003eCollection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. \u003c/p\u003e\n","\u003cp\u003eRecords include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.\u003c/p\u003e","\u003cp\u003eThe series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.\u003c/p\u003e\n","\u003cp\u003eThe press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.\u003c/p\u003e\n","\u003cp\u003eSports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.\u003c/p\u003e","\u003cp\u003eThis series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.\u003c/p\u003e\n","\u003cp\u003eMaterials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.\u003c/p\u003e\n","\u003cp\u003eThe records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.\u003c/p\u003e","\u003cp\u003eIncludes information on Jacob M. Garber (1901-1993), early male graduate.\u003c/p\u003e","\u003cp\u003e1. Campus Development Plan (Wright, Jones \u0026amp; Wilkerson - Architects), January 1980\u003c/p\u003e\n","\u003cp\u003e2. Campus Development Plan (Wright, Jones \u0026amp; Wilkerson - Architects), November 1980\u003c/p\u003e\n","\u003cp\u003e3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982\u003c/p\u003e","\u003cp\u003eIncludes Council for Advancement and Support of Education (CASE) awards.\u003c/p\u003e","\u003cp\u003eDrawings by Shep Wright, artist and designer in publications office.\u003c/p\u003e","\u003cp\u003ePrepared by Martin Research, Inc.\u003c/p\u003e","\u003cp\u003eMarist, Sarah Butters\u003c/p\u003e","\u003cp\u003eThe series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.\u003c/p\u003e\n","\u003cp\u003eWhile many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003e\"Leadership: The Catalyst for Progress\"\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003eThe bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.\u003c/p\u003e\n","\u003cp\u003eA portion of the series also includes files with biographical information on Board of Visitors members.\u003c/p\u003e\n","\u003cp\u003eIndividuals' photographs and headshots may be included in folders and/or attached to CVs.\u003c/p\u003e","\u003cp\u003eIncludes HR information and employment records.\u003c/p\u003e","\u003cp\u003eIncludes HR information and employment records.\u003c/p\u003e","\u003cp\u003eCorrespondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.\u003c/p\u003e","\u003cp\u003eIncludes Board of Visitors photographs\u003c/p\u003e","\u003cp\u003eThe bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.\u003c/p\u003e","\u003cp\u003ePhotographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.\u003c/p\u003e\n","\u003cp\u003eThe contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eScholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest\u003c/p\u003e","\u003cp\u003eContains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.\u003c/p\u003e","\u003cp\u003eAir date noted as both April 26, 1983 and April 30, 1983.\u003c/p\u003e","\u003cp\u003eDavid Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.\u003c/p\u003e\n","\u003cp\u003eHandwritten contents list with time stamps included in videocassette case.\u003c/p\u003e","\u003cp\u003eDavid Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. \u003c/p\u003e\n","\u003cp\u003eThis episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.\u003c/p\u003e","\u003cp\u003eHandwritten contents list included in videocassette case.\u003c/p\u003e","\u003cp\u003eHandwritten contents list included in videocassette case.\u003c/p\u003e","\u003cp\u003eTelevised by WVPT.\u003c/p\u003e","\u003cp\u003eLikely summer commencement\u003c/p\u003e","\u003cp\u003eExact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.\u003c/p\u003e","\u003cp\u003eInterviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.\u003c/p\u003e","\u003cp\u003eExact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.\u003c/p\u003e","\u003cp\u003eIncludes 2006 and 2008 commencements, among other events.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. ","Records include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.","The series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.","The press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.","Sports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","This series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.","Materials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.","The records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.","Includes information on Jacob M. Garber (1901-1993), early male graduate.","1. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), January 1980","2. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), November 1980","3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982","Includes Council for Advancement and Support of Education (CASE) awards.","Drawings by Shep Wright, artist and designer in publications office.","Prepared by Martin Research, Inc.","Marist, Sarah Butters","The series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.","While many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.","Prepared by Fred Hilton","Prepared by Fred Hilton","Prepared by Fred Hilton","\"Leadership: The Catalyst for Progress\"","Prepared by Fred Hilton","The bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.","A portion of the series also includes files with biographical information on Board of Visitors members.","Individuals' photographs and headshots may be included in folders and/or attached to CVs.","Includes HR information and employment records.","Includes HR information and employment records.","Correspondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.","Includes Board of Visitors photographs","The bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.","Photographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.","The contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","Scholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest","Contains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.","Air date noted as both April 26, 1983 and April 30, 1983.","David Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.","Handwritten contents list with time stamps included in videocassette case.","David Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. ","This episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.","Handwritten contents list included in videocassette case.","Handwritten contents list included in videocassette case.","Televised by WVPT.","Likely summer commencement","Exact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Interviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.","Exact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Includes 2006 and 2008 commencements, among other events."],"separatedmaterial_html_tesm":["\u003cp\u003eIssues of What's Up, Time \u0026amp; Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically.\u003c/p\u003e"],"separatedmaterial_heading_ssm":["Separated Materials"],"separatedmaterial_tesim":["Issues of What's Up, Time \u0026 Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically."],"userestrict_html_tesm":["\u003cp\u003eCopyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.\u003c/p\u003e\n","\u003cp\u003eStaff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.\u003c/p\u003e\n","\u003cp\u003eFor more information, contact the Special Collections Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_e210868c4b1e9b6c2f02c08c040f44ef\"\u003eCollection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media.\u003c/abstract\u003e"],"abstract_tesim":["Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media."],"names_coll_ssim":["James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","William, Jackameit"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","Chappell Graduation Images","Hilton, Fred, 1943-2022","William, Jackameit","Madison, James, 1751-1836","Ashby, Turner, 1828-1862","Acosta, Jim","Godwin, Mills E. (Mills Edwin), 1914-1999","Chandler, Wallace L. (Wallace Lee), 1926-2021","Miller, G. Tyler (George Tyler), 1902-1988","Ford, Gerald R. (Gerald Rudolph), 1913-2006","North, Oliver, 1943-","Obama, Barack","McDonnell, Robert F.","Campanelli, Lou","Driesell, Lefty, 1931-2024","Dingledine, Raymond C., Jr., 1919-1990","Jennings, Lillian Pegues, 1926-2016","Jenkins, Marie M. (Marie Magdalen), 1909-1997","Morrison, Lee (Lonnie Leotus), 1926-2015","Ramsey, Inez Linn, 1938-2025","Riley, James R. (James Rex), 1938-1987","Smith, Elmer Lewis, 1920-1981","Sonner, Ray V., Dr. (Ray Vincent), 1925-2012","Spaar, Lisa Russ (1956-03-17)","Theodore, Crystal, 1917-2012","Benson, Arthur Jerry","Bolgiano, Chris","Borg, Kevin L.","Carrier, Ronald E., 1932-2017","Cohen, Ralph, 1917-2016","Gabbin, Alexander L. (1945)","Gabbin, Joanne V. (Joanne Veal), 1946-","Geier, Clarence R., 1944-","Grayson, Joann, 1948-","Hyser, Raymond M., 1955-","Ingham, William Herbert, 1947-","Kohen, Andrew I.","Leary, James J.","Matthews, Mickey","Morley-Mower, Geoffrey, 1918-2005","Rose, Linwood H. (Linwood Howard), 1951-","Torisky, Danielle","Baliles, Gerald L. (Gerald Lee) (1940-07-08-2019-10-29)","Duke, Samuel Page, 1885-1955","Robb, Charles S. (Charles Spittal) (1939-06-26)","Terry, Mary Sue","Warner, John W., 1927-","Warren, Percy H. (Percy Holmes), 1906-1965","Wilder, Lawrence Douglas, 1931-","Johnson, Deborah Tompkins","Lancaster, Dabney S. (Dabney Stewart), 1889-1975","Lee, Emily Lewis, 1922-2014","Roop, V. Inez Graybeal (Vivian Inez), 1913-2010","Showker, Zane D. (Zane Durwood), 1926-2004","Spurlock, James B., Jr., d. 2019","Taylor, James H., Jr.","Wampler, Charles W., Jr., 1915-2017","White, Helen Mugler (1903-1990)","Hope, Bob, 1903-2003","Allen, George, 1952-","Olin, Jim, 1920-2006","Holton, A. Linwood (Abner Linwood), 1923-","Adams, Patch, 1945-","Townes, Linton, 1959-"],"corpname_ssim":["James Madison University Libraries Special Collections","James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","Chappell Graduation Images"],"persname_ssim":["Hilton, Fred, 1943-2022","William, Jackameit","Madison, James, 1751-1836","Ashby, Turner, 1828-1862","Acosta, Jim","Godwin, Mills E. (Mills Edwin), 1914-1999","Chandler, Wallace L. (Wallace Lee), 1926-2021","Miller, G. Tyler (George Tyler), 1902-1988","Ford, Gerald R. (Gerald Rudolph), 1913-2006","North, Oliver, 1943-","Obama, Barack","McDonnell, Robert F.","Campanelli, Lou","Driesell, Lefty, 1931-2024","Dingledine, Raymond C., Jr., 1919-1990","Jennings, Lillian Pegues, 1926-2016","Jenkins, Marie M. (Marie Magdalen), 1909-1997","Morrison, Lee (Lonnie Leotus), 1926-2015","Ramsey, Inez Linn, 1938-2025","Riley, James R. (James Rex), 1938-1987","Smith, Elmer Lewis, 1920-1981","Sonner, Ray V., Dr. (Ray Vincent), 1925-2012","Spaar, Lisa Russ (1956-03-17)","Theodore, Crystal, 1917-2012","Benson, Arthur Jerry","Bolgiano, Chris","Borg, Kevin L.","Carrier, Ronald E., 1932-2017","Cohen, Ralph, 1917-2016","Gabbin, Alexander L. (1945)","Gabbin, Joanne V. (Joanne Veal), 1946-","Geier, Clarence R., 1944-","Grayson, Joann, 1948-","Hyser, Raymond M., 1955-","Ingham, William Herbert, 1947-","Kohen, Andrew I.","Leary, James J.","Matthews, Mickey","Morley-Mower, Geoffrey, 1918-2005","Rose, Linwood H. (Linwood Howard), 1951-","Torisky, Danielle","Baliles, Gerald L. (Gerald Lee) (1940-07-08-2019-10-29)","Duke, Samuel Page, 1885-1955","Robb, Charles S. (Charles Spittal) (1939-06-26)","Terry, Mary Sue","Warner, John W., 1927-","Warren, Percy H. (Percy Holmes), 1906-1965","Wilder, Lawrence Douglas, 1931-","Johnson, Deborah Tompkins","Lancaster, Dabney S. (Dabney Stewart), 1889-1975","Lee, Emily Lewis, 1922-2014","Roop, V. Inez Graybeal (Vivian Inez), 1913-2010","Showker, Zane D. (Zane Durwood), 1926-2004","Spurlock, James B., Jr., d. 2019","Taylor, James H., Jr.","Wampler, Charles W., Jr., 1915-2017","White, Helen Mugler (1903-1990)","Hope, Bob, 1903-2003","Allen, George, 1952-","Olin, Jim, 1920-2006","Holton, A. Linwood (Abner Linwood), 1923-","Adams, Patch, 1945-","Townes, Linton, 1959-"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":1044,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:25:29.210Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vihart_repositories_4_resources_776","ead_ssi":"vihart_repositories_4_resources_776","_root_":"vihart_repositories_4_resources_776","_nest_parent_":"vihart_repositories_4_resources_776","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_776.xml","title_ssm":["University Communications and Marketing records"],"title_tesim":["University Communications and Marketing records"],"unitdate_ssm":["1930-2017"],"unitdate_inclusive_ssm":["1930-2017"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["UA 0003","/repositories/4/resources/776"],"text":["UA 0003","/repositories/4/resources/776","University Communications and Marketing records","Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","Original media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information.","Approximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","To the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.","Extraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.","Forms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.","Draft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.","Episodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.","Student Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.","Floppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained.","The collection is arranged into seven series:","Press releases, 1969-2010 Administrative files, 1954-2014 Events, 1967-2014 Personnel biographical files, 1930-2008 Correspondence, 1979-2014 Photographs, 1970-2011 Media, 1980-2017","Arranged by record type and alphabetically.","James Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015.","The collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.","Donor supplied folder labels and groupings of materials were retained where possible.","A group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.","CASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.","The first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).","Photographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space.","Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. ","Records include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.","The series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.","The press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.","Sports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","This series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.","Materials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.","The records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.","Includes information on Jacob M. Garber (1901-1993), early male graduate.","1. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), January 1980","2. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), November 1980","3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982","Includes Council for Advancement and Support of Education (CASE) awards.","Drawings by Shep Wright, artist and designer in publications office.","Prepared by Martin Research, Inc.","Marist, Sarah Butters","The series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.","While many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.","Prepared by Fred Hilton","Prepared by Fred Hilton","Prepared by Fred Hilton","\"Leadership: The Catalyst for Progress\"","Prepared by Fred Hilton","The bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.","A portion of the series also includes files with biographical information on Board of Visitors members.","Individuals' photographs and headshots may be included in folders and/or attached to CVs.","Includes HR information and employment records.","Includes HR information and employment records.","Correspondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.","Includes Board of Visitors photographs","The bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.","Photographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.","The contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","Scholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest","Contains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.","Air date noted as both April 26, 1983 and April 30, 1983.","David Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.","Handwritten contents list with time stamps included in videocassette case.","David Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. ","This episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.","Handwritten contents list included in videocassette case.","Handwritten contents list included in videocassette case.","Televised by WVPT.","Likely summer commencement","Exact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Interviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.","Exact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Includes 2006 and 2008 commencements, among other events.","Issues of What's Up, Time \u0026 Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically.","Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu).","Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media.","James Madison University Libraries Special Collections","James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","Chappell Graduation Images","Hilton, Fred, 1943-2022","William, Jackameit","Madison, James, 1751-1836","Ashby, Turner, 1828-1862","Acosta, Jim","Godwin, Mills E. (Mills Edwin), 1914-1999","Chandler, Wallace L. (Wallace Lee), 1926-2021","Miller, G. Tyler (George Tyler), 1902-1988","Ford, Gerald R. (Gerald Rudolph), 1913-2006","North, Oliver, 1943-","Obama, Barack","McDonnell, Robert F.","Campanelli, Lou","Driesell, Lefty, 1931-2024","Dingledine, Raymond C., Jr., 1919-1990","Jennings, Lillian Pegues, 1926-2016","Jenkins, Marie M. (Marie Magdalen), 1909-1997","Morrison, Lee (Lonnie Leotus), 1926-2015","Ramsey, Inez Linn, 1938-2025","Riley, James R. (James Rex), 1938-1987","Smith, Elmer Lewis, 1920-1981","Sonner, Ray V., Dr. (Ray Vincent), 1925-2012","Spaar, Lisa Russ (1956-03-17)","Theodore, Crystal, 1917-2012","Benson, Arthur Jerry","Bolgiano, Chris","Borg, Kevin L.","Carrier, Ronald E., 1932-2017","Cohen, Ralph, 1917-2016","Gabbin, Alexander L. (1945)","Gabbin, Joanne V. (Joanne Veal), 1946-","Geier, Clarence R., 1944-","Grayson, Joann, 1948-","Hyser, Raymond M., 1955-","Ingham, William Herbert, 1947-","Kohen, Andrew I.","Leary, James J.","Matthews, Mickey","Morley-Mower, Geoffrey, 1918-2005","Rose, Linwood H. (Linwood Howard), 1951-","Torisky, Danielle","Baliles, Gerald L. (Gerald Lee) (1940-07-08-2019-10-29)","Duke, Samuel Page, 1885-1955","Robb, Charles S. (Charles Spittal) (1939-06-26)","Terry, Mary Sue","Warner, John W., 1927-","Warren, Percy H. (Percy Holmes), 1906-1965","Wilder, Lawrence Douglas, 1931-","Johnson, Deborah Tompkins","Lancaster, Dabney S. (Dabney Stewart), 1889-1975","Lee, Emily Lewis, 1922-2014","Roop, V. Inez Graybeal (Vivian Inez), 1913-2010","Showker, Zane D. (Zane Durwood), 1926-2004","Spurlock, James B., Jr., d. 2019","Taylor, James H., Jr.","Wampler, Charles W., Jr., 1915-2017","White, Helen Mugler (1903-1990)","Hope, Bob, 1903-2003","Allen, George, 1952-","Olin, Jim, 1920-2006","Holton, A. Linwood (Abner Linwood), 1923-","Adams, Patch, 1945-","Townes, Linton, 1959-","English"],"unitid_tesim":["UA 0003","/repositories/4/resources/776"],"normalized_title_ssm":["University Communications and Marketing records"],"collection_title_tesim":["University Communications and Marketing records"],"collection_ssim":["University Communications and Marketing records"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"creator_ssm":["James Madison University. University Communications and Marketing","Hilton, Fred, 1943-2022","James Madison University. University Communications and Marketing","William, Jackameit"],"creator_ssim":["James Madison University. University Communications and Marketing","Hilton, Fred, 1943-2022","James Madison University. University Communications and Marketing","William, Jackameit"],"creator_persname_ssim":["Hilton, Fred, 1943-2022","William, Jackameit"],"creator_corpname_ssim":["James Madison University. University Communications and Marketing","James Madison University. University Communications and Marketing"],"creators_ssim":["Hilton, Fred, 1943-2022","William, Jackameit","James Madison University. University Communications and Marketing","James Madison University. University Communications and Marketing"],"access_terms_ssm":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Sixty-two binders of press releases were transferred by Fred Hilton of JMU Communications in September 1987. Other offices in Wilson Hall presumably contributed to the transfer though specific provenance is unclear. Two accessions of 64 scrapbooks containing newspaper clippings from local newspapers were recieved in 1988. These materials were deaccessioned in 2022 due to duplication in other sources. Beginning in 2013 through 2022, ten record transfers from Communications and Marketing were made to Special Collections."],"access_subjects_ssim":["Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"access_subjects_ssm":["Universities and colleges -- Public relations","College publicity","Special events -- Marketing","College sports -- Marketing","College sports -- Public relations","College students -- Social life and customs","Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"has_online_content_ssim":["false"],"extent_ssm":["32.98 cubic feet 93 boxes, 1 flat file"],"extent_tesim":["32.98 cubic feet 93 boxes, 1 flat file"],"genreform_ssim":["Administrative records","Letters (correspondence)","Press releases","Photographs","Biographical sketches","Résumés (personnel records)","Personnel records","Speeches (Documents)","Programs (documents)","Pen and ink drawings"],"date_range_isim":[1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013,2014,2015,2016,2017],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e","\u003cp\u003eOriginal media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions","Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","Original media formats are restricted from access. Reformatted access copies may be available, or media reformatting may be available upon request. Contact research services staff at library-special@jmu.edu for additional information."],"appraisal_html_tesm":["\u003cp\u003eApproximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.\u003c/p\u003e\n","\u003cp\u003eTo the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.\u003c/p\u003e\n","\u003cp\u003eExtraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.\u003c/p\u003e\n","\u003cp\u003eForms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.\u003c/p\u003e\n","\u003cp\u003eDraft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.\u003c/p\u003e\n","\u003cp\u003eEpisodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.\u003c/p\u003e","\u003cp\u003eStudent Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.\u003c/p\u003e","\u003cp\u003eFloppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained.\u003c/p\u003e"],"appraisal_heading_ssm":["Appraisal","Appraisal","Appraisal"],"appraisal_tesim":["Approximately 64 scrapbooks (from accessions PR 88-1015, PR 88-1027) comprising newspaper clippings were deaccessioned in December 2022. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library.","To the archivist's best ability, records containing personal identifying information (PII) particularly pertaining to student records and personnel files, were removed from the collection.","Extraneous and duplicative copies of university publications as well as photocopies of published materials and website print-outs (particularly related to James Madison) were not retained. Copies of Board of Visitors minutes, duplicative of those contained in UA 0010, were not retained.","Forms and documents issued by the Library of Virginia and related to JMU's public records retention and disposal including Certificates or Records Disposal (form RM-3), Records Transfer List and Receipt (form RM-17), Records Retention and Disposition Schedules (form RM-2), and other related forms were not retained. These files primarily contained photocopies and carbon copies of the aforementioned forms.","Draft versions of Montpelier/Madison Magazine articles as well as email correspondence related to edits were not retained. The final published issues of the magazines are held by Special Collections and are considered to be the official version of record. Unless markedly compelling or otherwise significant, documents related to the design, editing, and drafting process of Montpelier/Madison Magazine were not retained. A similar appraisal approach was taken for materials related to website updates.","Episodes of \"With Good Reason\" (copied on CDs), which originally aired on Virginia National Public Radio stations between 2007-2010 and featuring JMU faculty or on JMU-related topics, were not retained due to duplication of originals held by Virginia Humanities and made available online at https://www.withgoodreasonradio.org/.","Student Board of Visitors member biographical files containing personal identifiying information (PII) and reference letters were not retained in compliance with FERPA.","Floppy disks containing software programs (e.g. Microsoft Word version 3.10) were not retained."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into seven series:\u003c/p\u003e","\u003clist numeration=\"arabic\" type=\"ordered\"\u003e\n      \u003citem\u003ePress releases, 1969-2010\u003c/item\u003e\n      \u003citem\u003eAdministrative files, 1954-2014\u003c/item\u003e\n      \u003citem\u003eEvents, 1967-2014\u003c/item\u003e\n      \u003citem\u003ePersonnel biographical files, 1930-2008\u003c/item\u003e\n      \u003citem\u003eCorrespondence, 1979-2014\u003c/item\u003e\n      \u003citem\u003ePhotographs, 1970-2011\u003c/item\u003e\n      \u003citem\u003eMedia, 1980-2017\u003c/item\u003e\n    \u003c/list\u003e","\u003cp\u003eArranged by record type and alphabetically.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement","Arrangement"],"arrangement_tesim":["The collection is arranged into seven series:","Press releases, 1969-2010 Administrative files, 1954-2014 Events, 1967-2014 Personnel biographical files, 1930-2008 Correspondence, 1979-2014 Photographs, 1970-2011 Media, 1980-2017","Arranged by record type and alphabetically."],"bioghist_html_tesm":["\u003cp\u003eJames Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015.\u003c/p\u003e"],"bioghist_heading_ssm":["Administrative History"],"bioghist_tesim":["James Madison University's Communications and Marketing Department, known variously throughout the years as Public Relations Department, Department of Public Services, Media Relations, University Marketing and Branding, etc., was created in 1967, headed by Richard C. Mandeville and overseen by the executive assistant to the president. The creation of this department was part of the major reorganization of the college in 1967 and one of its main concerns was information services. The Public Relations Department became the Department of Public Services in 1972. This department was headed by Ray V. Sonner, who oversaw the Office of Public Information which was responsible for sending press releases and pictures to off-campus media outlets. In 1973, sports information and public information each became a distinct office under the Department of Public Services. In 1976, the offices of sports information and public information were combined. Throughout this time, Sonner supervised the Department of Public and Sports Information, headed by Richard Murray and Milla Sue Wisecarver. The university's official publication, first known as Montpelier and later rebranded to Madison, was first published in 1977 and is produced for alumni, parents of JMU students, faculty and staff members, and friends of the university. Since 1984, the office that directed the public relations of the university has changed names many times. Fred Hilton, who served as chief public relations officer and later as Director of the Centennial Celebration from 1972 until 2009, contributed greatly to the administrative functions of JMU's Communications and Marketing Department. As a result, Hilton is a significant contributor to the collection as a records creator. Don Egle, Hilton's successor, served as Senior Director of Communications and University Spokesperson until 2015."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], University Communications and Marketing records, 1930-2017, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], University Communications and Marketing records, 1930-2017, UA 0003, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eThe collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.\u003c/p\u003e","\u003cp\u003eDonor supplied folder labels and groupings of materials were retained where possible.\u003c/p\u003e","\u003cp\u003eA group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.\u003c/p\u003e","\u003cp\u003eCASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.\u003c/p\u003e","\u003cp\u003eThe first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).\u003c/p\u003e","\u003cp\u003ePhotographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information","Processing Information","Processing Information"],"processinfo_tesim":["The collection was minimally processed in June 2015 by Emily Rheault under the collection number PR 87-0922. Collection fully reprocessed in October 2022 under the collection number UA 0003. At this time, two boxes of duplicate press releases and photocopied newspaper clippings were deaccessioned. Approximately 64 scrapbooks comprising newspaper clippings were also deaccessioned. The contents of the newspaper clippings is duplicated in the press releases and newspaper holdings within Carrier Library. In August 2025, the collection organization and finding aid was significantly updated to reflect the incorporation of 10 previously unprocessed accessions from JMU Communications and Marketing. Prior to the incorporation of these additional records, the collection was titled Office of Public Affairs press releases.","Donor supplied folder labels and groupings of materials were retained where possible.","A group of drawings on paper and polyester transparencies documenting campus buildings and maps exhibited significant degradation due to adhesive transfer and adhesion to other materials. They were not salvageable and were not retained. Similarly impacted university logos were also discarded.","CASE awards, measuring 8.5\" x 11\" and mounted on foam board, were photocopied and originals discarded to conserve space.","The first A-Z group of biographical files were removed from binders labeled \"Former faculty/staff.\" The second, and larger, group of A-Z biographical files were removed from binders labeled \"Current faculty/staff.\" Files are arranged alphabetically according to last name (same as the order in which they were originally compiled by the creator).","Photographs in bound albums compiled by Chappell Graduation Images and presented to JMU were removed and foldered to conserve space."],"scopecontent_html_tesm":["\u003cp\u003eCollection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. \u003c/p\u003e\n","\u003cp\u003eRecords include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.\u003c/p\u003e","\u003cp\u003eThe series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.\u003c/p\u003e\n","\u003cp\u003eThe press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.\u003c/p\u003e\n","\u003cp\u003eSports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.\u003c/p\u003e","\u003cp\u003eThis series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.\u003c/p\u003e\n","\u003cp\u003eMaterials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.\u003c/p\u003e\n","\u003cp\u003eThe records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.\u003c/p\u003e","\u003cp\u003eIncludes information on Jacob M. Garber (1901-1993), early male graduate.\u003c/p\u003e","\u003cp\u003e1. Campus Development Plan (Wright, Jones \u0026amp; Wilkerson - Architects), January 1980\u003c/p\u003e\n","\u003cp\u003e2. Campus Development Plan (Wright, Jones \u0026amp; Wilkerson - Architects), November 1980\u003c/p\u003e\n","\u003cp\u003e3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982\u003c/p\u003e","\u003cp\u003eIncludes Council for Advancement and Support of Education (CASE) awards.\u003c/p\u003e","\u003cp\u003eDrawings by Shep Wright, artist and designer in publications office.\u003c/p\u003e","\u003cp\u003ePrepared by Martin Research, Inc.\u003c/p\u003e","\u003cp\u003eMarist, Sarah Butters\u003c/p\u003e","\u003cp\u003eThe series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.\u003c/p\u003e\n","\u003cp\u003eWhile many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003e\"Leadership: The Catalyst for Progress\"\u003c/p\u003e","\u003cp\u003ePrepared by Fred Hilton\u003c/p\u003e","\u003cp\u003eThe bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.\u003c/p\u003e\n","\u003cp\u003eA portion of the series also includes files with biographical information on Board of Visitors members.\u003c/p\u003e\n","\u003cp\u003eIndividuals' photographs and headshots may be included in folders and/or attached to CVs.\u003c/p\u003e","\u003cp\u003eIncludes HR information and employment records.\u003c/p\u003e","\u003cp\u003eIncludes HR information and employment records.\u003c/p\u003e","\u003cp\u003eCorrespondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.\u003c/p\u003e","\u003cp\u003eIncludes Board of Visitors photographs\u003c/p\u003e","\u003cp\u003eThe bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.\u003c/p\u003e","\u003cp\u003ePhotographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.\u003c/p\u003e\n","\u003cp\u003eThe contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eMay be duplicates of photographs in UA 0051.\u003c/p\u003e","\u003cp\u003eScholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest\u003c/p\u003e","\u003cp\u003eContains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.\u003c/p\u003e","\u003cp\u003eAir date noted as both April 26, 1983 and April 30, 1983.\u003c/p\u003e","\u003cp\u003eDavid Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.\u003c/p\u003e\n","\u003cp\u003eHandwritten contents list with time stamps included in videocassette case.\u003c/p\u003e","\u003cp\u003eDavid Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. \u003c/p\u003e\n","\u003cp\u003eThis episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.\u003c/p\u003e","\u003cp\u003eHandwritten contents list included in videocassette case.\u003c/p\u003e","\u003cp\u003eHandwritten contents list included in videocassette case.\u003c/p\u003e","\u003cp\u003eTelevised by WVPT.\u003c/p\u003e","\u003cp\u003eLikely summer commencement\u003c/p\u003e","\u003cp\u003eExact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.\u003c/p\u003e","\u003cp\u003eInterviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.\u003c/p\u003e","\u003cp\u003eExact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.\u003c/p\u003e","\u003cp\u003eIncludes 2006 and 2008 commencements, among other events.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Media relations, communications, public affairs, publicity, and brand strategy also fall under the department's portfolio. ","Records include general and sports press releases; correspondence written by and on behalf of university administration and FOIA requests; general administrative files related to marketing and branding initiatives as well as select university publications; event information including speeches that primarily concern commencement and other large/recurring events; personnel biographical files; photographs documenting inaugurations, commencements and other events; and assorted media.","The series consists of press releases created by the Office of Public Affairs (later Media Relations) and the Office of Sports Information. The press releases announce university and student related news and primarily concern major initiatives, construction projects, changes to the curriculum, budget and financials, events, and athletics.","The press releases are divided into General Press Releases and Sports Press Releases. General press releases include notices of events, changes to academic programs, construction projects, school statistics, budget and policy updates, and individual student achievements.","Sports press releases contain athletics related press releases for Madison College/James Madison University. These press releases contain notices and results of sports matches, individual student statistics and accomplishments, and season statistics.","This series documents the wide-ranging administrative functions of the university's communications, marketing, and branding departments. Materials relate to major initiatives including Madison Century, the university's centennial anniversary (including historical information to support this initiative), Greater Madison, Montpelier/Madison Magazine and its redesign, academic restructuring during the 1990s, crisis communication, and more. In addition to JMU marketing campaigns, records also document messaging and response strategies to situations and events involving to the JMU community.","Materials also concern JMU's involvement in marketing and communications professional organizations including the Council for Advancement and Support of Education (CASE), the Public Relations Council of the Shenandoah Valley, and others.","The records also include numerous proposals from communications consulting services; branding, logos, and drawings of campus buildings used for marketing purposes; various survey results; school rankings; and general facts and figures.","Includes information on Jacob M. Garber (1901-1993), early male graduate.","1. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), January 1980","2. Campus Development Plan (Wright, Jones \u0026 Wilkerson - Architects), November 1980","3. Untitled drawing documenting the Village dormitories, Interstate 81, and specifically updates to East Campus (Convocation Center under construction, steam lines, access roads), circa 1982","Includes Council for Advancement and Support of Education (CASE) awards.","Drawings by Shep Wright, artist and designer in publications office.","Prepared by Martin Research, Inc.","Marist, Sarah Butters","The series documents the varied events and programming hosted by James Madison University as well as events attended by university staff for the purpose of delivering an address or speech. Materials include speeches, programs, agendas, logistical information, planning documents, and select press releases. Major events include commencement, Founders Day/James Madison Day, and building dedications.","While many of the speeches were delivered by President Ronald Carrier (and at least prepared in part by Fred Hilton), other speakers are included.","Prepared by Fred Hilton","Prepared by Fred Hilton","Prepared by Fred Hilton","\"Leadership: The Catalyst for Progress\"","Prepared by Fred Hilton","The bulk of this series contains faculty, staff, coach, and administrator CVs, resumes, and biographical forms collected by the university's public information office. Folder date ranges for these materials are based approximately on the hire date that is documented on the biographical form or attached CV. This is due to the prevalence of undated forms and CVs as well as edits made to forms after they were initially completed.","A portion of the series also includes files with biographical information on Board of Visitors members.","Individuals' photographs and headshots may be included in folders and/or attached to CVs.","Includes HR information and employment records.","Includes HR information and employment records.","Correspondence, newspaper clippings, articles regarding the death of Warren during a tornado in Ohio in 1965.","Includes Board of Visitors photographs","The bulk of the series comprises correspondence and memoranda written by Fred Hilton, who held the position of director of media relations, on behalf of President Ronald Carrier and other university administrators; Freedom of Information Act (FOIA) requests and responses; and Montpelier/Madison Magazine correspondence.","Photographs and negatives document major university events including graduation ceremonies (taken by JMU as well as Chappell Graduation Images), inauguration of President Linwood Rose, Founders Day/James Madison Day, donor events, and building construction and groundbreakings. Photographs of faculty, staff, administrators, and Board of Visitors members are also represented. The series also includes photographs created and used for marketing and branding purposes.","The contents of the folders labeled \"Historic photographs\" may be duplicates of those housed in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","May be duplicates of photographs in UA 0051.","Scholarship Luncheon, Strings Scholarship Presentation, Baird Luncheon, Faculty/Staff Donor Recognition Celebration, Holiday Fest","Contains unreformatted media of various types (audiovisual and images) that document graduations, JMU-related television programs, interviews with alumni and faculty, and other university events and programs.","Air date noted as both April 26, 1983 and April 30, 1983.","David Gallatin reports on the 2nd annual Valley Day that took place at JMU on Saturday, September 19, 1981. Includes coverage of the woodchopping rodeo, a tobacco spitting contest, a clogging demonstration by JMU's Folk Dance Ensemble, a bluegrass performance by Empty Pockets, local woodcarvers, and other artisans. Gallatin interviews Fred Hilton, Assistant to the Vice President of University Relations, and other local Valley Day participants.","Handwritten contents list with time stamps included in videocassette case.","David Gallatin reports on the 3nd annual Valley Day that took place at JMU on Saturday, September 11, 1982. Includes coverage of spinning wool, a repelling demonstration by JMU's ROTC from Eagle Hall, and a performance by J. Willie Johnson Bluegrass Band. ","This episode of JMU Journal also includes interviews with Linton Townes, JMU basketball player and NBA hopeful, and Tom Watkins, JMU Alumni Director.","Handwritten contents list included in videocassette case.","Handwritten contents list included in videocassette case.","Televised by WVPT.","Likely summer commencement","Exact content on disks is unknown but based on the labels likely contains Fred Hilton correspondence, speeches, and materials related to commencement and other events. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Interviews conducted for the \"Being the Change\" marketing campaign. Narrators include Kai Degner, Phillip Bigler, Joanne Gabbin, Tom Dingledine, and others.","Exact content on disks is unknown but based on the labels likely contain Ronald Carrier correspondence and speeches, N and C drive back-ups, crisis and communication plans, FOIA correspondence, and other materials. It cannot be determined if any of the digital materials duplicate the physical materials held in this collection.","Includes 2006 and 2008 commencements, among other events."],"separatedmaterial_html_tesm":["\u003cp\u003eIssues of What's Up, Time \u0026amp; Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically.\u003c/p\u003e"],"separatedmaterial_heading_ssm":["Separated Materials"],"separatedmaterial_tesim":["Issues of What's Up, Time \u0026 Place, and JMU Extra, weekly distributions of university event calendars and event schedules, major reports, issues of university publications, and sports media guides were separated from the collection and cataloged bibliographically."],"userestrict_html_tesm":["\u003cp\u003eCopyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.\u003c/p\u003e\n","\u003cp\u003eStaff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.\u003c/p\u003e\n","\u003cp\u003eFor more information, contact the Special Collections Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Copyright for materials authored or otherwise produced as official business of James Madison University is retained by James Madison University. Copyright status for other collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.","Staff have taken special care to identify and remove sensitive materials, particularly those relating to students' academic records and personnel employment records, found within this collection. However, in rare instances, privacy protected information may be revealed during use of this collection. Researchers agree to make no notes or other recordation of privacy protected information if found within this collection, and further agree not to publish or disclose such information for any purpose.","For more information, contact the Special Collections Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_e210868c4b1e9b6c2f02c08c040f44ef\"\u003eCollection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media.\u003c/abstract\u003e"],"abstract_tesim":["Collection documents the varied functions and activities of James Madison University's Communications and Marketing office whose main objective is to advance the university's brand. Records include press releases, correspondence, general administrative files, event information, personnel biographical files, photographs, and assorted media."],"names_coll_ssim":["James Madison University. University Communications and Marketing","State Teachers College at Harrisonburg (Harrisonburg, Va.)","Madison College","James Madison University","James Madison University -- Sports","William, Jackameit"],"names_ssim":["James Madison University Libraries Special Collections","James Madison University. 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