{"links":{"self":"https://arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Brepository%5D%5B%5D=George+Mason+University\u0026view=compact","next":"https://arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Brepository%5D%5B%5D=George+Mason+University\u0026page=2\u0026view=compact","last":"https://arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Brepository%5D%5B%5D=George+Mason+University\u0026page=19\u0026view=compact"},"meta":{"pages":{"current_page":1,"next_page":2,"prev_page":null,"total_pages":19,"limit_value":10,"offset_value":0,"total_count":181,"first_page?":true,"last_page?":false}},"data":[{"id":"vifgm_repositories_2_resources_586_c158","type":"File","attributes":{"title":"\"100 New Bake-Off Recipes\" booklet - Pillsbury Company, 1964","breadcrumbs":{"id":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c158#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c158","ref_ssm":["vifgm_repositories_2_resources_586_c158"],"id":"vifgm_repositories_2_resources_586_c158","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"100 New Bake-Off Recipes\" booklet - Pillsbury Company","title_ssm":["\"100 New Bake-Off Recipes\" booklet - Pillsbury Company"],"title_tesim":["\"100 New Bake-Off Recipes\" booklet - Pillsbury Company"],"normalized_title_ssm":["\"100 New Bake-Off Recipes\" booklet - Pillsbury Company, 1964"],"text":["\"100 New Bake-Off Recipes\" booklet - Pillsbury Company, 1964","Cookbooks and cooking pamphlets collection, 1910/2008","Box 6","Folder 16"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1964"],"unitdate_other_ssim":["1964"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":158,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 6","Folder 16"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. 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EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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(University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. 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The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-07-23T21:21:02.579Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c158"}},{"id":"vifgm_repositories_2_resources_586_c163","type":"File","attributes":{"title":"\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce","breadcrumbs":{"id":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c163#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c163","ref_ssm":["vifgm_repositories_2_resources_586_c163"],"id":"vifgm_repositories_2_resources_586_c163","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce","title_ssm":["\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce"],"title_tesim":["\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce"],"normalized_title_ssm":["\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce"],"text":["\"100 Ways to Be Original In All Your Cooking\" pamphlet - Lea and Perrins Sauce","Cookbooks and cooking pamphlets collection, 1910/2008","Box 6","Folder 21"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1970s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":163,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 6","Folder 21"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#162","timestamp":"2026-07-23T21:21:02.579Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' 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EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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(See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. 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The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-07-23T21:21:02.579Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c163"}},{"id":"vifgm_repositories_2_resources_586_c69","type":"File","attributes":{"title":"\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil","breadcrumbs":{"id":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c69#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c69","ref_ssm":["vifgm_repositories_2_resources_586_c69"],"id":"vifgm_repositories_2_resources_586_c69","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil","title_ssm":["\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil"],"title_tesim":["\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil"],"normalized_title_ssm":["\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil"],"text":["\"101 glorious ways to cook chicken\" pamphlets (2) - Wesson Oil","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 37"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":69,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 37"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#68","timestamp":"2026-07-23T21:21:02.579Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' 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Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. 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(See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1932],"_nest_path_":"/components#10","timestamp":"2026-07-23T21:21:02.579Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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(University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. 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EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. 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Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. 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(See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. 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(See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. 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The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-07-23T21:21:02.579Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c99"}},{"id":"vifgm_repositories_2_resources_586_c64","type":"File","attributes":{"title":"\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products","breadcrumbs":{"id":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c64#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c64","ref_ssm":["vifgm_repositories_2_resources_586_c64"],"id":"vifgm_repositories_2_resources_586_c64","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products","title_ssm":["\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products"],"title_tesim":["\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products"],"normalized_title_ssm":["\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products"],"text":["\"20 Famous Cranberry Dishes...from famous American Eating Places\" pamphlet - Ocean Spray Cranberry Products","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 32"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":64,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 32"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#63","timestamp":"2026-07-23T21:21:02.579Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' 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EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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(See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. 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The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. 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Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-07-23T21:21:02.579Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c95"}},{"id":"vifgm_repositories_2_resources_586_c65","type":"File","attributes":{"title":"\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce","breadcrumbs":{"id":"https://arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c65#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c65","ref_ssm":["vifgm_repositories_2_resources_586_c65"],"id":"vifgm_repositories_2_resources_586_c65","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce","title_ssm":["\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce"],"title_tesim":["\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce"],"normalized_title_ssm":["\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce"],"text":["\"21 New Ways To Serve Hamburger\" pamphlet - Hunt's Tomato Sauce","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 33"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":65,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 33"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#64","timestamp":"2026-07-23T21:21:02.579Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' 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EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. 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(See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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