{"links":{"self":"https://arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Promotional+materials\u0026f%5Bdate_range%5D%5B%5D=1954\u0026f%5Brepository%5D%5B%5D=James+Madison+University","last":"https://arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Promotional+materials\u0026f%5Bdate_range%5D%5B%5D=1954\u0026f%5Brepository%5D%5B%5D=James+Madison+University\u0026page=1"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":1,"first_page?":true,"last_page?":true}},"data":[{"id":"vihart_repositories_4_resources_640","type":"collection","attributes":{"title":"Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets","creator":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_640#creator","type":"document_value","attributes":{"value":"Tim Abbott Americana","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_640#abstract_or_scope","type":"document_value","attributes":{"value":"The Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie Theatre and Strand Theatre.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_640#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_640","ead_ssi":"vihart_repositories_4_resources_640","_root_":"vihart_repositories_4_resources_640","_nest_parent_":"vihart_repositories_4_resources_640","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_640.xml","title_ssm":["Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets"],"title_tesim":["Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets"],"unitdate_ssm":["1950-1954"],"unitdate_inclusive_ssm":["1950-1954"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0305","/repositories/4/resources/640"],"text":["SC 0305","/repositories/4/resources/640","Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets","Staunton (Va.)  -- History -- 20th century","Theater programs -- Virginia -- Staunton -- 20th century","Theater -- Virginia -- Staunton -- 20th century","Amusements -- Virginia -- Staunton -- 20th century","Promotional materials","Theater programs","Newspaper clippings","Photographs","Advertising","Printed Ephemera","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The booklets are arranged chronologically.","\"Dixie Theater.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/775. ","\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. ","Lauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. ","The Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. 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Accessed October 14, 2020. http://cinematreasures.org/theaters/775. \u003c/bibref\u003e","\u003cbibref\u003e\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. \u003c/bibref\u003e","\u003cbibref\u003eLauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. \u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"Dixie Theater.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/775. ","\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. ","Lauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. "],"bioghist_html_tesm":["\u003cp\u003eThe Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. After a 1936 fire gutted the building, it reopened later that same year as a movie house. The theatre was updated in the early 1980s to accommodate multiple screens. The Dixie Theatre closed in July 2014 after more than 100 years in operation.\u003c/p\u003e\n","\u003cp\u003eThe Strand Theatre opened in 1930 and was located at 15 S. New Street, less than two blocks from the Dixie. It closed in the early 1960s and a parking garage is located where the theatre once stood.\u003c/p\u003e\n","\u003cp\u003eBoth theatres were operated by Warner Brothers during the early 1950s when the promotional booklets were made. Frank K. Shaffer (1901-1988) managed both theatres. Prior to managing the Dixie and Strand Theatres, Frank Shaffer was manager of Harrisonburg's Virginia Theatre.\u003c/p\u003e"],"bioghist_heading_ssm":["Bio/Historical Note"],"bioghist_tesim":["The Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. After a 1936 fire gutted the building, it reopened later that same year as a movie house. The theatre was updated in the early 1980s to accommodate multiple screens. The Dixie Theatre closed in July 2014 after more than 100 years in operation.","The Strand Theatre opened in 1930 and was located at 15 S. New Street, less than two blocks from the Dixie. It closed in the early 1960s and a parking garage is located where the theatre once stood.","Both theatres were operated by Warner Brothers during the early 1950s when the promotional booklets were made. Frank K. Shaffer (1901-1988) managed both theatres. Prior to managing the Dixie and Strand Theatres, Frank Shaffer was manager of Harrisonburg's Virginia Theatre."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, SC 0305, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, SC 0305, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eFolder titles were applied based on the cover title written on each booklet and the theatre where each campaign took place.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Folder titles were applied based on the cover title written on each booklet and the theatre where each campaign took place."],"scopecontent_html_tesm":["\u003cp\u003eThe Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie and Strand Theatres. The purpose of the booklets was to document via printed ephemera, newspaper clippings, marketing materials, advertisements, and photographs a discrete film campaign that took place at the theatres. As such, each booklet documents a separate movie campaign or promotional event. Movie campaigns included midnight showings of \u003cemph render=\"italic\"\u003eMrs. O'Malley and Mr. Malone\u003c/emph\u003e (December 24, 1950); Saturday morning showings of \u003cemph render=\"italic\"\u003eThe Prince and the Pauper\u003c/emph\u003e, \u003cemph render=\"italic\"\u003eThe Yearling\u003c/emph\u003e, \u003cemph render=\"italic\"\u003eThe Adventures of Huckleberry Finn\u003c/emph\u003e, and \u003cemph render=\"italic\"\u003eRebecca of Sunnybrook Farm\u003c/emph\u003e (summer 1952); a double feature of the Marx Brothers' \u003cemph render=\"italic\"\u003eDuck Soup\u003c/emph\u003e and \u003cemph render=\"italic\"\u003eAnimal Crackers\u003c/emph\u003e (November 1950); and \u003cemph render=\"italic\"\u003eBride of the Gorilla\u003c/emph\u003e (December 1951). Other promotions included a Lionel train giveaway and a double feature program. One booklet titled \"Public Relations\" documented various \"community 'good will' incidents\" in which Frank Shaffer and/or his theatre was involved. Those events included a soap box derby, babysitter plan, collaboration with the Staunton-Augusta Jaycees, and a church twilight softball league.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie and Strand Theatres. The purpose of the booklets was to document via printed ephemera, newspaper clippings, marketing materials, advertisements, and photographs a discrete film campaign that took place at the theatres. As such, each booklet documents a separate movie campaign or promotional event. Movie campaigns included midnight showings of  Mrs. O'Malley and Mr. Malone  (December 24, 1950); Saturday morning showings of  The Prince and the Pauper ,  The Yearling ,  The Adventures of Huckleberry Finn , and  Rebecca of Sunnybrook Farm  (summer 1952); a double feature of the Marx Brothers'  Duck Soup  and  Animal Crackers  (November 1950); and  Bride of the Gorilla  (December 1951). Other promotions included a Lionel train giveaway and a double feature program. One booklet titled \"Public Relations\" documented various \"community 'good will' incidents\" in which Frank Shaffer and/or his theatre was involved. Those events included a soap box derby, babysitter plan, collaboration with the Staunton-Augusta Jaycees, and a church twilight softball league."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_56a87d26a0b275e77679ac2c9378a8a5\"\u003eThe Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie Theatre and Strand Theatre.\u003c/abstract\u003e"],"abstract_tesim":["The Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie Theatre and Strand Theatre."],"names_coll_ssim":["Tim Abbott Americana"],"names_ssim":["James Madison University Libraries Special Collections","Tim Abbott Americana","Shaffer, Frank K. (Francis Kinsloe), 1901-1988"],"corpname_ssim":["James Madison University Libraries Special Collections","Tim Abbott Americana"],"persname_ssim":["Shaffer, Frank K. 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Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The booklets are arranged chronologically.","\"Dixie Theater.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/775. ","\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. ","Lauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. ","The Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. 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Shaffer, manager of Staunton, Virginia's Dixie and Strand Theatres. The purpose of the booklets was to document via printed ephemera, newspaper clippings, marketing materials, advertisements, and photographs a discrete film campaign that took place at the theatres. As such, each booklet documents a separate movie campaign or promotional event. Movie campaigns included midnight showings of  Mrs. O'Malley and Mr. Malone  (December 24, 1950); Saturday morning showings of  The Prince and the Pauper ,  The Yearling ,  The Adventures of Huckleberry Finn , and  Rebecca of Sunnybrook Farm  (summer 1952); a double feature of the Marx Brothers'  Duck Soup  and  Animal Crackers  (November 1950); and  Bride of the Gorilla  (December 1951). Other promotions included a Lionel train giveaway and a double feature program. One booklet titled \"Public Relations\" documented various \"community 'good will' incidents\" in which Frank Shaffer and/or his theatre was involved. 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Accessed October 14, 2020. http://cinematreasures.org/theaters/775. \u003c/bibref\u003e","\u003cbibref\u003e\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. \u003c/bibref\u003e","\u003cbibref\u003eLauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. \u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"Dixie Theater.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/775. ","\"Strand Theatre.\" Cinema Treasures. Accessed October 14, 2020. http://cinematreasures.org/theaters/39269. ","Lauren Berg. The (Waynesboro) News Virginian. \"Historic Dixie Theater in Staunton to Close.\" The Daily Progress, May 15, 2019. https://dailyprogress.com/news/local/historic-dixie-theater-in-staunton-to-close/article_fa03f574-0ed0-11e4-aae9-001a4bcf6878.html. "],"bioghist_html_tesm":["\u003cp\u003eThe Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. After a 1936 fire gutted the building, it reopened later that same year as a movie house. The theatre was updated in the early 1980s to accommodate multiple screens. The Dixie Theatre closed in July 2014 after more than 100 years in operation.\u003c/p\u003e\n","\u003cp\u003eThe Strand Theatre opened in 1930 and was located at 15 S. New Street, less than two blocks from the Dixie. It closed in the early 1960s and a parking garage is located where the theatre once stood.\u003c/p\u003e\n","\u003cp\u003eBoth theatres were operated by Warner Brothers during the early 1950s when the promotional booklets were made. Frank K. Shaffer (1901-1988) managed both theatres. Prior to managing the Dixie and Strand Theatres, Frank Shaffer was manager of Harrisonburg's Virginia Theatre.\u003c/p\u003e"],"bioghist_heading_ssm":["Bio/Historical Note"],"bioghist_tesim":["The Dixie Theatre opened in 1913 as the New Theatre and was located at 125 E. Beverley Street on the corner of Market Street. It offered vaudeville shows and silent films. After a 1936 fire gutted the building, it reopened later that same year as a movie house. The theatre was updated in the early 1980s to accommodate multiple screens. The Dixie Theatre closed in July 2014 after more than 100 years in operation.","The Strand Theatre opened in 1930 and was located at 15 S. New Street, less than two blocks from the Dixie. It closed in the early 1960s and a parking garage is located where the theatre once stood.","Both theatres were operated by Warner Brothers during the early 1950s when the promotional booklets were made. Frank K. Shaffer (1901-1988) managed both theatres. Prior to managing the Dixie and Strand Theatres, Frank Shaffer was manager of Harrisonburg's Virginia Theatre."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, SC 0305, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, SC 0305, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eFolder titles were applied based on the cover title written on each booklet and the theatre where each campaign took place.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Folder titles were applied based on the cover title written on each booklet and the theatre where each campaign took place."],"scopecontent_html_tesm":["\u003cp\u003eThe Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie and Strand Theatres. The purpose of the booklets was to document via printed ephemera, newspaper clippings, marketing materials, advertisements, and photographs a discrete film campaign that took place at the theatres. As such, each booklet documents a separate movie campaign or promotional event. Movie campaigns included midnight showings of \u003cemph render=\"italic\"\u003eMrs. O'Malley and Mr. Malone\u003c/emph\u003e (December 24, 1950); Saturday morning showings of \u003cemph render=\"italic\"\u003eThe Prince and the Pauper\u003c/emph\u003e, \u003cemph render=\"italic\"\u003eThe Yearling\u003c/emph\u003e, \u003cemph render=\"italic\"\u003eThe Adventures of Huckleberry Finn\u003c/emph\u003e, and \u003cemph render=\"italic\"\u003eRebecca of Sunnybrook Farm\u003c/emph\u003e (summer 1952); a double feature of the Marx Brothers' \u003cemph render=\"italic\"\u003eDuck Soup\u003c/emph\u003e and \u003cemph render=\"italic\"\u003eAnimal Crackers\u003c/emph\u003e (November 1950); and \u003cemph render=\"italic\"\u003eBride of the Gorilla\u003c/emph\u003e (December 1951). Other promotions included a Lionel train giveaway and a double feature program. One booklet titled \"Public Relations\" documented various \"community 'good will' incidents\" in which Frank Shaffer and/or his theatre was involved. Those events included a soap box derby, babysitter plan, collaboration with the Staunton-Augusta Jaycees, and a church twilight softball league.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie and Strand Theatres. The purpose of the booklets was to document via printed ephemera, newspaper clippings, marketing materials, advertisements, and photographs a discrete film campaign that took place at the theatres. As such, each booklet documents a separate movie campaign or promotional event. Movie campaigns included midnight showings of  Mrs. O'Malley and Mr. Malone  (December 24, 1950); Saturday morning showings of  The Prince and the Pauper ,  The Yearling ,  The Adventures of Huckleberry Finn , and  Rebecca of Sunnybrook Farm  (summer 1952); a double feature of the Marx Brothers'  Duck Soup  and  Animal Crackers  (November 1950); and  Bride of the Gorilla  (December 1951). Other promotions included a Lionel train giveaway and a double feature program. One booklet titled \"Public Relations\" documented various \"community 'good will' incidents\" in which Frank Shaffer and/or his theatre was involved. Those events included a soap box derby, babysitter plan, collaboration with the Staunton-Augusta Jaycees, and a church twilight softball league."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have not been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_56a87d26a0b275e77679ac2c9378a8a5\"\u003eThe Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie Theatre and Strand Theatre.\u003c/abstract\u003e"],"abstract_tesim":["The Dixie Theatre and Strand Theatre [Staunton, Virginia] Campaign Booklets, 1950-1954, comprise seven promotional booklets created by Frank K. Shaffer, manager of Staunton, Virginia's Dixie Theatre and Strand Theatre."],"names_coll_ssim":["Tim Abbott Americana"],"names_ssim":["James Madison University Libraries Special Collections","Tim Abbott Americana","Shaffer, Frank K. (Francis Kinsloe), 1901-1988"],"corpname_ssim":["James Madison University Libraries Special Collections","Tim Abbott Americana"],"persname_ssim":["Shaffer, Frank K. 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