{"links":{"self":"https://arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Account+books+--+Sources\u0026f%5Bdate_range%5D%5B%5D=1908\u0026view=compact","last":"https://arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Account+books+--+Sources\u0026f%5Bdate_range%5D%5B%5D=1908\u0026page=1\u0026view=compact"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":2,"first_page?":true,"last_page?":true}},"data":[{"id":"vihart_repositories_4_resources_287","type":"collection","attributes":{"title":"George W. W. Scothern Daybooks","creator":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_287#creator","type":"document_value","attributes":{"value":"Scothern, George W. W. (George William Washington), 1887-1968","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_287#abstract_or_scope","type":"document_value","attributes":{"value":"The George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. Scothern \u0026amp; Son.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_287#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_287","ead_ssi":"vihart_repositories_4_resources_287","_root_":"vihart_repositories_4_resources_287","_nest_parent_":"vihart_repositories_4_resources_287","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_287.xml","title_ssm":["George W. W. Scothern Daybooks"],"title_tesim":["George W. W. Scothern Daybooks"],"unitdate_ssm":["1905-1911"],"unitdate_inclusive_ssm":["1905-1911"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0142","/repositories/4/resources/287"],"text":["SC 0142","/repositories/4/resources/287","George W. W. Scothern Daybooks","Mt. Jackson (Va.) -- History -- 20th century","Rockingham County (Va.) -- Economic conditions","Rockingham County (Va.) -- History","Account books -- Sources","Business records -- Sources","Photography -- Business methods -- Sources","Commercial photography","Photographers -- Biography","General stores -- Virginia -- Mt. Jackson","Account books","Photographs","Business records","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The collection is arranged in three folders.","\"Deaths in the Valley Area.\"  Daily News-Record  [Harrisonburg, VA] 9 January 1968: Vol 71 No. 83., pg. 3.","\"Mt. Jackson.\"  Shenandoah Herald , [Woodstock, VA] 8 October 1909: Vol. 92 No. 40.","George W. W. Scothern was born on January 7, 1887 in Mt. Jackson, Virginia to Charles A. Scothern and Effie Jewel Scothern. He worked as a photographer throughout his life in the Shenandoah Valley of Virginia, Hagerstown, Maryland, and Washington, D.C. He died in January 1968 in Mt. Jackson and was buried in Martinsburg, West Virginia. Charles A. Scothern, father of George, was born in 1863 and died in 1944 in Mt. Jackson, Virginia. He was the owner of a general store, C. A. Scothern and Son, opened in 1909 and located in Mt. Jackson.","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017.  This collection was previously cataloged as SC 3071.","The George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal  American Amateur Photographer , and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.","The photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026 Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.","Book One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).","Book Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers.","The copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. 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Jackson.\" \u003cemph render=\"italic\"\u003eShenandoah Herald\u003c/emph\u003e, [Woodstock, VA] 8 October 1909: Vol. 92 No. 40.\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"Deaths in the Valley Area.\"  Daily News-Record  [Harrisonburg, VA] 9 January 1968: Vol 71 No. 83., pg. 3.","\"Mt. Jackson.\"  Shenandoah Herald , [Woodstock, VA] 8 October 1909: Vol. 92 No. 40."],"bioghist_html_tesm":["\u003cp\u003eGeorge W. W. Scothern was born on January 7, 1887 in Mt. Jackson, Virginia to Charles A. Scothern and Effie Jewel Scothern. He worked as a photographer throughout his life in the Shenandoah Valley of Virginia, Hagerstown, Maryland, and Washington, D.C. He died in January 1968 in Mt. Jackson and was buried in Martinsburg, West Virginia. Charles A. Scothern, father of George, was born in 1863 and died in 1944 in Mt. Jackson, Virginia. He was the owner of a general store, C. A. Scothern and Son, opened in 1909 and located in Mt. Jackson.\u003c/p\u003e"],"bioghist_heading_ssm":["Bio/Historical Note"],"bioghist_tesim":["George W. W. Scothern was born on January 7, 1887 in Mt. Jackson, Virginia to Charles A. Scothern and Effie Jewel Scothern. He worked as a photographer throughout his life in the Shenandoah Valley of Virginia, Hagerstown, Maryland, and Washington, D.C. He died in January 1968 in Mt. Jackson and was buried in Martinsburg, West Virginia. Charles A. Scothern, father of George, was born in 1863 and died in 1944 in Mt. Jackson, Virginia. He was the owner of a general store, C. A. Scothern and Son, opened in 1909 and located in Mt. Jackson."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], George W.W Scothern Daybooks, 1905-1911, SC 0142, Special Collections, Carrier Library, James Madison University, Harrisonburg, Va.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], George W.W Scothern Daybooks, 1905-1911, SC 0142, Special Collections, Carrier Library, James Madison University, Harrisonburg, Va."],"processinfo_html_tesm":["\u003cp\u003eIn order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017. \u003cemph render=\"bold\"\u003eThis collection was previously cataloged as SC 3071.\u003c/emph\u003e\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017.  This collection was previously cataloged as SC 3071."],"scopecontent_html_tesm":["\u003cp\u003eThe George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal \u003cemph render=\"italic\"\u003eAmerican Amateur Photographer\u003c/emph\u003e, and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.\u003c/p\u003e\n","\u003cp\u003eThe photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026amp; Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.\u003c/p\u003e","\u003cp\u003eBook One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).\u003c/p\u003e","\u003cp\u003eBook Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["The George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal  American Amateur Photographer , and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.","The photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026 Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.","Book One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).","Book Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_ffb0b3583e91ab8f03bda5dca8333f33\"\u003eThe George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. Scothern \u0026amp; Son.\u003c/abstract\u003e"],"abstract_tesim":["The George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. Scothern \u0026 Son."],"names_coll_ssim":["Green Valley Auctions, Inc.","Scothern, George W. W. (George William Washington), 1887-1968"],"names_ssim":["James Madison University Libraries Special Collections","Green Valley Auctions, Inc.","Scothern, George W. W. (George William Washington), 1887-1968"],"corpname_ssim":["James Madison University Libraries Special Collections","Green Valley Auctions, Inc."],"persname_ssim":["Scothern, George W. W. (George William Washington), 1887-1968"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":3,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:18:16.308Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vihart_repositories_4_resources_287","ead_ssi":"vihart_repositories_4_resources_287","_root_":"vihart_repositories_4_resources_287","_nest_parent_":"vihart_repositories_4_resources_287","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_287.xml","title_ssm":["George W. W. Scothern Daybooks"],"title_tesim":["George W. W. Scothern Daybooks"],"unitdate_ssm":["1905-1911"],"unitdate_inclusive_ssm":["1905-1911"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0142","/repositories/4/resources/287"],"text":["SC 0142","/repositories/4/resources/287","George W. W. Scothern Daybooks","Mt. Jackson (Va.) -- History -- 20th century","Rockingham County (Va.) -- Economic conditions","Rockingham County (Va.) -- History","Account books -- Sources","Business records -- Sources","Photography -- Business methods -- Sources","Commercial photography","Photographers -- Biography","General stores -- Virginia -- Mt. Jackson","Account books","Photographs","Business records","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The collection is arranged in three folders.","\"Deaths in the Valley Area.\"  Daily News-Record  [Harrisonburg, VA] 9 January 1968: Vol 71 No. 83., pg. 3.","\"Mt. Jackson.\"  Shenandoah Herald , [Woodstock, VA] 8 October 1909: Vol. 92 No. 40.","George W. W. Scothern was born on January 7, 1887 in Mt. Jackson, Virginia to Charles A. Scothern and Effie Jewel Scothern. He worked as a photographer throughout his life in the Shenandoah Valley of Virginia, Hagerstown, Maryland, and Washington, D.C. He died in January 1968 in Mt. Jackson and was buried in Martinsburg, West Virginia. Charles A. Scothern, father of George, was born in 1863 and died in 1944 in Mt. Jackson, Virginia. He was the owner of a general store, C. A. Scothern and Son, opened in 1909 and located in Mt. Jackson.","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017.  This collection was previously cataloged as SC 3071.","The George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal  American Amateur Photographer , and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.","The photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026 Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.","Book One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).","Book Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers.","The copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. 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Jackson.\" \u003cemph render=\"italic\"\u003eShenandoah Herald\u003c/emph\u003e, [Woodstock, VA] 8 October 1909: Vol. 92 No. 40.\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"Deaths in the Valley Area.\"  Daily News-Record  [Harrisonburg, VA] 9 January 1968: Vol 71 No. 83., pg. 3.","\"Mt. Jackson.\"  Shenandoah Herald , [Woodstock, VA] 8 October 1909: Vol. 92 No. 40."],"bioghist_html_tesm":["\u003cp\u003eGeorge W. W. Scothern was born on January 7, 1887 in Mt. Jackson, Virginia to Charles A. Scothern and Effie Jewel Scothern. He worked as a photographer throughout his life in the Shenandoah Valley of Virginia, Hagerstown, Maryland, and Washington, D.C. He died in January 1968 in Mt. Jackson and was buried in Martinsburg, West Virginia. Charles A. Scothern, father of George, was born in 1863 and died in 1944 in Mt. Jackson, Virginia. He was the owner of a general store, C. A. Scothern and Son, opened in 1909 and located in Mt. 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Jackson."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], George W.W Scothern Daybooks, 1905-1911, SC 0142, Special Collections, Carrier Library, James Madison University, Harrisonburg, Va.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], George W.W Scothern Daybooks, 1905-1911, SC 0142, Special Collections, Carrier Library, James Madison University, Harrisonburg, Va."],"processinfo_html_tesm":["\u003cp\u003eIn order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017. \u003cemph render=\"bold\"\u003eThis collection was previously cataloged as SC 3071.\u003c/emph\u003e\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in the spring of 2017.  This collection was previously cataloged as SC 3071."],"scopecontent_html_tesm":["\u003cp\u003eThe George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal \u003cemph render=\"italic\"\u003eAmerican Amateur Photographer\u003c/emph\u003e, and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.\u003c/p\u003e\n","\u003cp\u003eThe photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026amp; Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.\u003c/p\u003e","\u003cp\u003eBook One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).\u003c/p\u003e","\u003cp\u003eBook Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Contents","Scope and Contents"],"scopecontent_tesim":["The George W.W. Scothern Daybooks, 1905-1911, consist of two ledgers, one holding information for orders from a photography business and another with account information for purchases made at a general store, 16 portrait photographs, several invoices for stock of goods for Walkers Chapel, a page from a book detailing the collotype process of film development, most likely from the journal  American Amateur Photographer , and a telegram with the text of an advertisement for photography services from C. A. Scothern and Son.","The photography ledger is stamped on the inside with the words \"Mt. Jackson,\" and has the name Geo W. W. Scothern written at the top front page. This ledger lists dates ordered, name, address, size and style of photograph ordered, amount paid and due, and dates sent and delivered. Most orders are from Mt. Jackson addresses, as well as various other Shenandoah Valley locations. The general store ledger, likely from C. A. Scothern \u0026 Son general store, includes invoices for purchases of common general store products and includes George Scothern and Chas. A. Scothern as customers.","Book One has \"Studio Register Ledger\" imprinted on the exterior, and has \"Mt. Jackson, Va\" stamped on the inside cover, where is also written the signature, \"Geo. W.W. Scothern.\" The book seems to be a photographer's account record and lists dates ordered and delivered, names of persons ordering portraits, post amounts due, and styles. Sixteen unidentified photos (three are small multiple frames) office addresses, numbers of negatives, sizes, accompanying the book are filed in Folder 3 (some are badly faded).","Book Two is slightly larger than Book One and lacks the \"Studio Register Ledger\" imprint. It lists general merchandise sold at an unidentified store, including shoes, overalls, beans, door latches, chops, coffee, flour, lard, and tobacco. Lists Chas. A. Scothern and Geo. W. Scothern as customers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_ffb0b3583e91ab8f03bda5dca8333f33\"\u003eThe George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. Scothern \u0026amp; Son.\u003c/abstract\u003e"],"abstract_tesim":["The George W. W. Scothern Daybooks, 1905 - 1911, consist of account ledgers and other materials that document the business transactions of a photography business and a general store, C.A. Scothern \u0026 Son."],"names_coll_ssim":["Green Valley Auctions, Inc.","Scothern, George W. W. (George William Washington), 1887-1968"],"names_ssim":["James Madison University Libraries Special Collections","Green Valley Auctions, Inc.","Scothern, George W. W. (George William Washington), 1887-1968"],"corpname_ssim":["James Madison University Libraries Special Collections","Green Valley Auctions, Inc."],"persname_ssim":["Scothern, George W. W. (George William Washington), 1887-1968"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":3,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:18:16.308Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_287"}},{"id":"vihart_repositories_4_resources_569","type":"collection","attributes":{"title":"W. E. Long \u0026 Sons General Store Records","creator":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_569#creator","type":"document_value","attributes":{"value":"W. E. Long \u0026 Sons","label":"Creator"}},"abstract_or_scope":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_569#abstract_or_scope","type":"document_value","attributes":{"value":"The W. E. Long \u0026amp; Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026amp; Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://arvasarchive.org/catalog/vihart_repositories_4_resources_569#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vihart_repositories_4_resources_569","ead_ssi":"vihart_repositories_4_resources_569","_root_":"vihart_repositories_4_resources_569","_nest_parent_":"vihart_repositories_4_resources_569","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_569.xml","title_ssm":["W. E. Long \u0026 Sons General Store Records"],"title_tesim":["W. E. Long \u0026 Sons General Store Records"],"unitdate_ssm":["1865-1971"],"unitdate_inclusive_ssm":["1865-1971"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0218","/repositories/4/resources/569"],"text":["SC 0218","/repositories/4/resources/569","W. E. Long \u0026 Sons General Store Records","Rockingham County (Va.) -- History","Virginia -- History, Local","General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.","Invoices, Advertisements, and Correspondence, 1865-1955 Purchases and Orders, 1893-1924 Bank Ledgers, Expenses, and Sales, 1866-1971 Long's Store Account Books, 1869-1921 Long's Store Records, 1877-1929 Mt. Clinton Post Office Records, 1879-1893","Dale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019).","Samuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026 Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026 Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026 Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026 Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026 Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII.","This collection comprises numerous accessions related to W. E. Long \u0026 Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019.  This collection was previously cataloged as SC 5044.  During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained.","The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026 Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.","This series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.","Companies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.","Correspondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026 Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026 Co Importers of China \u0026 Glass.","All of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.","There was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.","C. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026 Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026 Co.; Young, Kimmell, and Diggs","Baker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026 Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026 Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026 Hardware, Standard Oil, W. A. W. Davis Corporation","American Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026 Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration","American Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026 Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026 Co., Merchants Grocery \u0026 Hardware Co., National Biscuit Company, Sternick \u0026 Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026 Son","American Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026 Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company","American Wholesale Corporation, Barnhart Overall Co.; Burke \u0026 Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026 Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026 Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026 Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026 Sons; J. M. Strickler; John F. Birkmeyer \u0026 Sons; Merchants Grocery \u0026 Hardware Co.; Mishawaka Rubber \u0026 Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026 Son; R. G. Dun \u0026 Co.","C. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son","American Wholesale Co.; Bentley, Shriver \u0026 Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026 Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026 Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026 Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026 Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026 Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026 Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026 Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026 Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.","R. P. Bayley \u0026 Co Importers of China \u0026 Glass, Miller \u0026 Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026 Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911","This series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.","The purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.","This series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.","There are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.","There are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.","This series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.","This series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026 Roller, Washington, D. C.; Acker \u0026 Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026 Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026 Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.","This series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.","William E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long.","The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included.","James Madison University Libraries Special Collections","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Long's Store (Green Mount, Va.)","Long's Store (Mt Clinton, Va.)","Suter, Scott Hamilton","Long, Samuel, 1821-1892","Long, William E. (William Evans), 1855-1926","Long, S. Claude (Samuel Claude), 1925-1988","English"],"unitid_tesim":["SC 0218","/repositories/4/resources/569"],"normalized_title_ssm":["W. E. Long \u0026 Sons General Store Records"],"collection_title_tesim":["W. E. Long \u0026 Sons General Store Records"],"collection_ssim":["W. E. Long \u0026 Sons General Store Records"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"geogname_ssm":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"geogname_ssim":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"creator_ssm":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_ssim":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_persname_ssim":["Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_corpname_ssim":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques"],"creators_ssim":["Suter, Scott Hamilton","Suter, Scott Hamilton","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques"],"places_ssim":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"access_terms_ssm":["The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Materials in this collection were donated by Scott Suter in 2001; purchased from Scott Suter between 2007 and 2008; purchased from Dusty's Antique Market (Ronald L. Fulk) in Mt. Sidney, Virginia in 2008; purchased from Rocky's Gold \u0026 Silver in Weyer's Cave, Virginia in 2009; and found as orphaned material in a Carrier Library filing cabinet in 2016. A 2020 acquisition comprising W. E. Long \u0026 Sons shipping books and an account book was added to the collection in 2024."],"access_subjects_ssim":["General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"access_subjects_ssm":["General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"has_online_content_ssim":["false"],"extent_ssm":["2.31 cubic feet 6 boxes"],"extent_tesim":["2.31 cubic feet 6 boxes"],"genreform_ssim":["Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"date_range_isim":[1865,1866,1867,1868,1869,1870,1871,1872,1873,1874,1875,1876,1877,1878,1879,1880,1881,1882,1883,1884,1885,1886,1887,1888,1889,1890,1891,1892,1893,1894,1895,1896,1897,1898,1899,1900,1901,1902,1903,1904,1905,1906,1907,1908,1909,1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.\u003c/p\u003e","\u003clist numeration=\"arabic\" type=\"ordered\"\u003e\n      \u003citem\u003eInvoices, Advertisements, and Correspondence, 1865-1955\u003c/item\u003e\n      \u003citem\u003ePurchases and Orders, 1893-1924\u003c/item\u003e\n      \u003citem\u003eBank Ledgers, Expenses, and Sales, 1866-1971\u003c/item\u003e\n      \u003citem\u003eLong's Store Account Books, 1869-1921\u003c/item\u003e\n      \u003citem\u003eLong's Store Records, 1877-1929\u003c/item\u003e\n      \u003citem\u003eMt. Clinton Post Office Records, 1879-1893\u003c/item\u003e\n    \u003c/list\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["The collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.","Invoices, Advertisements, and Correspondence, 1865-1955 Purchases and Orders, 1893-1924 Bank Ledgers, Expenses, and Sales, 1866-1971 Long's Store Account Books, 1869-1921 Long's Store Records, 1877-1929 Mt. Clinton Post Office Records, 1879-1893"],"bibliography_html_tesm":["\u003cbibref\u003eDale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019).\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Dale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019)."],"bioghist_html_tesm":["\u003cp\u003eSamuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026amp; Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026amp; Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026amp; Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026amp; Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026amp; Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII.\u003c/p\u003e"],"bioghist_heading_ssm":["Bio/Historical Note"],"bioghist_tesim":["Samuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026 Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026 Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026 Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026 Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026 Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], W. E. Long \u0026amp; Sons General Store Records, 1865-1971, SC 0218, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], W. E. Long \u0026 Sons General Store Records, 1865-1971, SC 0218, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eThis collection comprises numerous accessions related to W. E. Long \u0026amp; Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).\u003c/p\u003e","\u003cp\u003eIn order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019. \u003cemph render=\"bold\"\u003eThis collection was previously cataloged as SC 5044.\u003c/emph\u003e During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection comprises numerous accessions related to W. E. Long \u0026 Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019.  This collection was previously cataloged as SC 5044.  During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained."],"scopecontent_html_tesm":["\u003cp\u003eThe W. E. Long \u0026amp; Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026amp; Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026amp; Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.\u003c/p\u003e","\u003cp\u003eThis series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.\u003c/p\u003e\n","\u003cp\u003eCompanies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.\u003c/p\u003e\n","\u003cp\u003eCorrespondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026amp; Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026amp; Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026amp; Co Importers of China \u0026amp; Glass.\u003c/p\u003e\n","\u003cp\u003eAll of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.\u003c/p\u003e\n","\u003cp\u003eThere was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.\u003c/p\u003e","\u003cp\u003eC. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026amp; Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026amp; Co.; Young, Kimmell, and Diggs\u003c/p\u003e","\u003cp\u003eBaker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026amp; Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026amp; Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026amp; Hardware, Standard Oil, W. A. W. Davis Corporation\u003c/p\u003e","\u003cp\u003eAmerican Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026amp; Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026amp; Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026amp; Co., Merchants Grocery \u0026amp; Hardware Co., National Biscuit Company, Sternick \u0026amp; Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026amp; Son\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026amp; Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, Barnhart Overall Co.; Burke \u0026amp; Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026amp; Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026amp; Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026amp; Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026amp; Sons; J. M. Strickler; John F. Birkmeyer \u0026amp; Sons; Merchants Grocery \u0026amp; Hardware Co.; Mishawaka Rubber \u0026amp; Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026amp; Son; R. G. Dun \u0026amp; Co.\u003c/p\u003e","\u003cp\u003eC. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Co.; Bentley, Shriver \u0026amp; Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026amp; Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026amp; Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026amp; Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026amp; Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026amp; Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026amp; Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026amp; Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026amp; Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.\u003c/p\u003e","\u003cp\u003eR. P. Bayley \u0026amp; Co Importers of China \u0026amp; Glass, Miller \u0026amp; Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026amp; Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026amp; Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911\u003c/p\u003e","\u003cp\u003eThis series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.\u003c/p\u003e\n","\u003cp\u003eThe purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.\u003c/p\u003e","\u003cp\u003eThis series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.\u003c/p\u003e\n","\u003cp\u003eThere are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.\u003c/p\u003e\n","\u003cp\u003eThere are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.\u003c/p\u003e","\u003cp\u003eThis series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.\u003c/p\u003e","\u003cp\u003eThis series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026amp; Roller, Washington, D. C.; Acker \u0026amp; Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026amp; Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026amp; Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.\u003c/p\u003e","\u003cp\u003eThis series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.\u003c/p\u003e\n","\u003cp\u003eWilliam E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content"],"scopecontent_tesim":["The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026 Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.","This series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.","Companies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.","Correspondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026 Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026 Co Importers of China \u0026 Glass.","All of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.","There was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.","C. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026 Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026 Co.; Young, Kimmell, and Diggs","Baker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026 Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026 Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026 Hardware, Standard Oil, W. A. W. Davis Corporation","American Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026 Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration","American Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026 Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026 Co., Merchants Grocery \u0026 Hardware Co., National Biscuit Company, Sternick \u0026 Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026 Son","American Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026 Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company","American Wholesale Corporation, Barnhart Overall Co.; Burke \u0026 Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026 Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026 Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026 Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026 Sons; J. M. Strickler; John F. Birkmeyer \u0026 Sons; Merchants Grocery \u0026 Hardware Co.; Mishawaka Rubber \u0026 Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026 Son; R. G. Dun \u0026 Co.","C. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son","American Wholesale Co.; Bentley, Shriver \u0026 Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026 Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026 Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026 Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026 Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026 Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026 Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026 Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026 Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.","R. P. Bayley \u0026 Co Importers of China \u0026 Glass, Miller \u0026 Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026 Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911","This series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.","The purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.","This series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.","There are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.","There are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.","This series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.","This series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026 Roller, Washington, D. C.; Acker \u0026 Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026 Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026 Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.","This series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.","William E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_fb898fdf7b571541d1841ea18d8cf7e4\"\u003eThe W. E. Long \u0026amp; Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026amp; Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included.\u003c/abstract\u003e"],"abstract_tesim":["The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included."],"names_coll_ssim":["Long's Store (Green Mount, Va.)","Long's Store (Mt Clinton, Va.)","Rocky's Gold Silver \u0026 Antiques","Long, Samuel, 1821-1892","Long, William E. (William Evans), 1855-1926","Long, S. Claude (Samuel Claude), 1925-1988","Suter, Scott Hamilton","Suter, Scott Hamilton"],"names_ssim":["James Madison University Libraries Special Collections","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Long's Store (Green Mount, Va.)","Long's Store (Mt Clinton, Va.)","Suter, Scott Hamilton","Long, Samuel, 1821-1892","Long, William E. (William Evans), 1855-1926","Long, S. Claude (Samuel Claude), 1925-1988"],"corpname_ssim":["James Madison University Libraries Special Collections","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Long's Store (Green Mount, Va.)","Long's Store (Mt Clinton, Va.)"],"persname_ssim":["Suter, Scott Hamilton","Long, Samuel, 1821-1892","Long, William E. (William Evans), 1855-1926","Long, S. Claude (Samuel Claude), 1925-1988"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":76,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-21T00:24:55.317Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vihart_repositories_4_resources_569","ead_ssi":"vihart_repositories_4_resources_569","_root_":"vihart_repositories_4_resources_569","_nest_parent_":"vihart_repositories_4_resources_569","ead_source_url_ssi":"data/oai/JMU/repositories_4_resources_569.xml","title_ssm":["W. E. Long \u0026 Sons General Store Records"],"title_tesim":["W. E. Long \u0026 Sons General Store Records"],"unitdate_ssm":["1865-1971"],"unitdate_inclusive_ssm":["1865-1971"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 0218","/repositories/4/resources/569"],"text":["SC 0218","/repositories/4/resources/569","W. E. Long \u0026 Sons General Store Records","Rockingham County (Va.) -- History","Virginia -- History, Local","General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records","Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.","The collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.","Invoices, Advertisements, and Correspondence, 1865-1955 Purchases and Orders, 1893-1924 Bank Ledgers, Expenses, and Sales, 1866-1971 Long's Store Account Books, 1869-1921 Long's Store Records, 1877-1929 Mt. Clinton Post Office Records, 1879-1893","Dale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019).","Samuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026 Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026 Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026 Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026 Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026 Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII.","This collection comprises numerous accessions related to W. E. Long \u0026 Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019.  This collection was previously cataloged as SC 5044.  During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained.","The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026 Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.","This series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.","Companies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.","Correspondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026 Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026 Co Importers of China \u0026 Glass.","All of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.","There was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.","C. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026 Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026 Co.; Young, Kimmell, and Diggs","Baker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026 Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026 Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026 Hardware, Standard Oil, W. A. W. Davis Corporation","American Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026 Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration","American Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026 Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026 Co., Merchants Grocery \u0026 Hardware Co., National Biscuit Company, Sternick \u0026 Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026 Son","American Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026 Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company","American Wholesale Corporation, Barnhart Overall Co.; Burke \u0026 Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026 Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026 Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026 Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026 Sons; J. M. Strickler; John F. Birkmeyer \u0026 Sons; Merchants Grocery \u0026 Hardware Co.; Mishawaka Rubber \u0026 Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026 Son; R. G. Dun \u0026 Co.","C. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son","American Wholesale Co.; Bentley, Shriver \u0026 Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026 Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026 Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026 Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026 Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026 Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026 Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026 Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026 Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.","R. P. Bayley \u0026 Co Importers of China \u0026 Glass, Miller \u0026 Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026 Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911","This series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.","The purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.","This series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.","There are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.","There are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.","This series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.","This series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026 Roller, Washington, D. C.; Acker \u0026 Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026 Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026 Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.","This series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.","William E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long.","The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).","The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included.","James Madison University Libraries Special Collections","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Long's Store (Green Mount, Va.)","Long's Store (Mt Clinton, Va.)","Suter, Scott Hamilton","Long, Samuel, 1821-1892","Long, William E. (William Evans), 1855-1926","Long, S. Claude (Samuel Claude), 1925-1988","English"],"unitid_tesim":["SC 0218","/repositories/4/resources/569"],"normalized_title_ssm":["W. E. Long \u0026 Sons General Store Records"],"collection_title_tesim":["W. E. Long \u0026 Sons General Store Records"],"collection_ssim":["W. E. Long \u0026 Sons General Store Records"],"repository_ssm":["James Madison University"],"repository_ssim":["James Madison University"],"geogname_ssm":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"geogname_ssim":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"creator_ssm":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_ssim":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques","Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_persname_ssim":["Suter, Scott Hamilton","Suter, Scott Hamilton"],"creator_corpname_ssim":["W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques"],"creators_ssim":["Suter, Scott Hamilton","Suter, Scott Hamilton","W. E. Long \u0026 Sons","Rocky's Gold Silver \u0026 Antiques"],"places_ssim":["Rockingham County (Va.) -- History","Virginia -- History, Local"],"access_terms_ssm":["The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"acqinfo_ssim":["Materials in this collection were donated by Scott Suter in 2001; purchased from Scott Suter between 2007 and 2008; purchased from Dusty's Antique Market (Ronald L. Fulk) in Mt. Sidney, Virginia in 2008; purchased from Rocky's Gold \u0026 Silver in Weyer's Cave, Virginia in 2009; and found as orphaned material in a Carrier Library filing cabinet in 2016. A 2020 acquisition comprising W. E. Long \u0026 Sons shipping books and an account book was added to the collection in 2024."],"access_subjects_ssim":["General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"access_subjects_ssm":["General stores -- Virginia -- Green Mount","General stores -- Virginia -- Mt. Clinton","Merchants -- Virginia -- Green Mount -- Records and correspondence","Merchants -- Virginia -- Mt. Clinton -- Records and correspondence","Postal service -- Virginia -- Mt. Clinton -- Records and correspondence","Postmasters -- Virginia -- Mt. Clinton -- Records and correspondence","Account books -- Sources","Business records -- Sources","Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"has_online_content_ssim":["false"],"extent_ssm":["2.31 cubic feet 6 boxes"],"extent_tesim":["2.31 cubic feet 6 boxes"],"genreform_ssim":["Ledgers (account books)","Shipping records","Letters (correspondence)","Bills of sale","Promissory notes","Billheads","Invoices","Business records"],"date_range_isim":[1865,1866,1867,1868,1869,1870,1871,1872,1873,1874,1875,1876,1877,1878,1879,1880,1881,1882,1883,1884,1885,1886,1887,1888,1889,1890,1891,1892,1893,1894,1895,1896,1897,1898,1899,1900,1901,1902,1903,1904,1905,1906,1907,1908,1909,1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971],"accessrestrict_html_tesm":["\u003cp\u003eCollection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.\u003c/p\u003e","\u003clist numeration=\"arabic\" type=\"ordered\"\u003e\n      \u003citem\u003eInvoices, Advertisements, and Correspondence, 1865-1955\u003c/item\u003e\n      \u003citem\u003ePurchases and Orders, 1893-1924\u003c/item\u003e\n      \u003citem\u003eBank Ledgers, Expenses, and Sales, 1866-1971\u003c/item\u003e\n      \u003citem\u003eLong's Store Account Books, 1869-1921\u003c/item\u003e\n      \u003citem\u003eLong's Store Records, 1877-1929\u003c/item\u003e\n      \u003citem\u003eMt. Clinton Post Office Records, 1879-1893\u003c/item\u003e\n    \u003c/list\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["The collection is arranged into six series. Generally, each series is arranged chronologically. Exceptions to this arrangement were made in order to keep like materials together within a series.","Invoices, Advertisements, and Correspondence, 1865-1955 Purchases and Orders, 1893-1924 Bank Ledgers, Expenses, and Sales, 1866-1971 Long's Store Account Books, 1869-1921 Long's Store Records, 1877-1929 Mt. Clinton Post Office Records, 1879-1893"],"bibliography_html_tesm":["\u003cbibref\u003eDale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019).\u003c/bibref\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Dale MacAllister, \"The William E. Long Family and Long's Store,\" 2008,  https://dahjsg1f05sei.cloudfront.net/wp-content/uploads/2018/07/12160639/MacAllisteronLong.pdf (accessed April 18, 2019)."],"bioghist_html_tesm":["\u003cp\u003eSamuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026amp; Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026amp; Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026amp; Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026amp; Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026amp; Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII.\u003c/p\u003e"],"bioghist_heading_ssm":["Bio/Historical Note"],"bioghist_tesim":["Samuel Long (1821-1892) was the original owner of the Long Store. He worked primarily as a farmer and dry goods merchant, running numerous stores before moving from Shenandoah County to Rockingham County in 1868. In 1880, he bought the Hopkins Upper Mill on Muddy Creek and established the Chrisman general store and post office. His son, William Evans Long (1855-1926), was named postmaster of the Chrisman post office in 1881. Samuel Long also established another store around 1869 in Green Mount, Virginia. William E. Long was named postmaster of the Green Mount branch in 1889, and took over operations from J.W. Mauck. In 1892, Samuel Long bought A.B. Driver \u0026 Company in Mt. Clinton, Virginia, and changed the name to S. Long \u0026 Sons. At this time, William E. Long was also appointed postmaster of the Mt. Clinton post office. William E. Long and his brother-in-law, John B. Bowman (1844-1893) ran the Mt. Clinton branch of the store under the name Long \u0026 Bowman, until the death of Bowman in 1893. Upon the death of Samuel Long in 1892, William's sister sold her husband's half of the Mt. Clinton store to William for $2,500. The name of the store was changed to W.E. Long \u0026 Sons once William Long's children, specifically C. Edward (1887-1961) and Frank R. (1901-1958), reached maturity. The store operated under this name until it was turned over by William Long's sons to a nephew, Samuel Claude Long (1925-1988), who renamed the store S.C. Long \u0026 Sons in 1959. It remained under his name until his retirement in 1988 when it left the family's possession. A quick succession of owners succeeded S. Claude Long until the store was torn down in 1995. The Long family owned and operated the Long family store for roughly 95 years, managing to sustain a business through WWI, the Great Depression, and WWII."],"prefercite_html_tesm":["\u003cp\u003e[identification of item], [box #, folder #], W. E. Long \u0026amp; Sons General Store Records, 1865-1971, SC 0218, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.\u003c/p\u003e"],"prefercite_tesim":["[identification of item], [box #, folder #], W. E. Long \u0026 Sons General Store Records, 1865-1971, SC 0218, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA."],"processinfo_html_tesm":["\u003cp\u003eThis collection comprises numerous accessions related to W. E. Long \u0026amp; Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).\u003c/p\u003e","\u003cp\u003eIn order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019. \u003cemph render=\"bold\"\u003eThis collection was previously cataloged as SC 5044.\u003c/emph\u003e During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection comprises numerous accessions related to W. E. Long \u0026 Sons General Store and the Long family of Mt. Clinton, Virginia. These accessions include 2001-0912, 2007-0419a, 2007-0419b, 2008-0311, 2008-1215b, and 2016-0501. Parts of this collection were previously cataloged as Long's Store Account Books (SC 4056) and Mt. Clinton Post Office Records (SC 4057).","In order to streamline the process of applying collection numbers, Special Collections staff completed a large-scale renumbering campaign in 2018-2019.  This collection was previously cataloged as SC 5044.  During this time, the collection was physically consolidated into fewer boxes and minor updates made to the intellectual arrangement. However, the overall intellectual arrangement of the collection was maintained."],"scopecontent_html_tesm":["\u003cp\u003eThe W. E. Long \u0026amp; Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026amp; Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026amp; Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.\u003c/p\u003e","\u003cp\u003eThis series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.\u003c/p\u003e\n","\u003cp\u003eCompanies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.\u003c/p\u003e\n","\u003cp\u003eCorrespondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026amp; Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026amp; Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026amp; Co Importers of China \u0026amp; Glass.\u003c/p\u003e\n","\u003cp\u003eAll of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.\u003c/p\u003e\n","\u003cp\u003eThere was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.\u003c/p\u003e","\u003cp\u003eC. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026amp; Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026amp; Co.; Young, Kimmell, and Diggs\u003c/p\u003e","\u003cp\u003eBaker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026amp; Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026amp; Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026amp; Hardware, Standard Oil, W. A. W. Davis Corporation\u003c/p\u003e","\u003cp\u003eAmerican Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026amp; Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026amp; Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026amp; Co., Merchants Grocery \u0026amp; Hardware Co., National Biscuit Company, Sternick \u0026amp; Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026amp; Son\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026amp; Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Corporation, Barnhart Overall Co.; Burke \u0026amp; Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026amp; Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026amp; Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026amp; Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026amp; Sons; J. M. Strickler; John F. Birkmeyer \u0026amp; Sons; Merchants Grocery \u0026amp; Hardware Co.; Mishawaka Rubber \u0026amp; Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026amp; Son; R. G. Dun \u0026amp; Co.\u003c/p\u003e","\u003cp\u003eC. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son\u003c/p\u003e","\u003cp\u003eAmerican Wholesale Co.; Bentley, Shriver \u0026amp; Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026amp; Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026amp; Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026amp; Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026amp; Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026amp; Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026amp; Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026amp; Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026amp; Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.\u003c/p\u003e","\u003cp\u003eR. P. Bayley \u0026amp; Co Importers of China \u0026amp; Glass, Miller \u0026amp; Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026amp; Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026amp; Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911\u003c/p\u003e","\u003cp\u003eThis series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.\u003c/p\u003e\n","\u003cp\u003eThe purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.\u003c/p\u003e","\u003cp\u003eThis series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.\u003c/p\u003e\n","\u003cp\u003eThere are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.\u003c/p\u003e\n","\u003cp\u003eThere are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.\u003c/p\u003e","\u003cp\u003eThis series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.\u003c/p\u003e","\u003cp\u003eThis series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026amp; Roller, Washington, D. C.; Acker \u0026amp; Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026amp; Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026amp; Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.\u003c/p\u003e","\u003cp\u003eThis series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.\u003c/p\u003e\n","\u003cp\u003eWilliam E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content","Scope and Content"],"scopecontent_tesim":["The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026 Sons General Store in Rockingham County, Virginia. Materials include account books and ledgers, invoices and receipts, advertisements, billheads, correspondence, and documentation of expenses and sales related to the business dealings of W.E. Long \u0026 Sons. Records from the Mt. Clinton Post Office, predating W.E. Long's time as Mt. Clinton postmaster, are also included.","This series contains invoices to the Long Store from other companies, showing that orders were paid for in full. Specific company invoices include:  Harrisonburg Grocery Co. Inc. Exclusively Wholesale; Merchants Grocery and Hardware Co. (successors of  Snell Grocery and Hardware Co.); Sears, Roebuck and Co.; Coca-Cola Co.; National Biscuit Co. (Nabisco); and the Standard Oil Co.","Companies also sent advertisements to the Long Store in order to try to persuade the store to buy their products. Specific company and agency advertisements include advertisements from the US Food Administration; Mishawaka Rubber and Woolen Mfg. Co.; Sears, Roebuck and Co.; and the Merchants Grocery and Hardware Co.","Correspondence includes letters and envelopes addressed to the Long Store from a variety of companies. Most of the correspondence thanks the Long Store for their business, provides information about backorders, includes contract letters, and personal correspondence. Companies that sent correspondence letters include: Miller \u0026 Yager General Commission Merchants, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co., Darby Manufacturing Co., and R. P. Bayley \u0026 Co Importers of China \u0026 Glass.","All of these papers provide insight into the business transactions of the Long Store. The papers also show the types of products that the people of Mt. Clinton, Virginia were buying not only in everyday life, but also during the war years. The papers are organized chronologically and they are listed below in alphabetical order by company name.","There was a group of advertisements and letters found with materials from Series 3 which had been left in their original envelopes. The letters were taken out of the envelopes and placed in a folder. The letters were moved to Series 1 for convenience sake, and are all contained together in Folder 9, so they do not follow the chronological scheme of the other folders. One postcard from the State Normal School of Harrisonburg, Virginia, with seemingly no connection to the Long family, was found with the ledgers.","C. L. Moor; Commonwealth of Virginia; David Taylor and Co.; Hellen Jatzeusteler; Heller Brothers and Co.; Jacob and Viert; Joseph Raish Loans; Long Store Ledger Page; Rockingham Register; R. P. Bayley and Co.; Smith, Ellet, \u0026 Co.; Stoneburner and Richards; Treasury of Rockingham County; Tucker and Co.; Wm. Devries \u0026 Co.; Young, Kimmell, and Diggs","Baker and Company Groceries, Baltimore Bargain House, Baltimore Oil, Brand Shoe Co., Byers-Beery Grocery Co., Chesapeake \u0026 Ohio RR, C. J. Rice, Daniel Miller Co. Dry Goods, Edelen Bros. Commission, First National Bank, Harrisonburg Evaporating Co., Harrisonburg Grocery Co., Herb Medicine Co., J. G. Haldeman \u0026 Bros, Lynchburg Shoe Co., Miscellaneous, Mishawaka Woolen Manufacturing Co., N. K. Fairbank, Norfolk Western RR, Red C. Oil, R. M. Sutton Co., Snell Grocery \u0026 Hardware, Standard Oil, W. A. W. Davis Corporation","American Snuff Co., Baltimore Bargain House, Baltimore and Ohio Railroad, Crystal Lamps Asst., Daniel Miller Co. Dry Goods, Harrisonburg Grocery Co., J. Frank Darling Co. Inc., J.W. Ould Company Inc., Merchants Grocery \u0026 Hardware Co., Red \"C\" Oil Manufacturing Co., Snell Grocery, Southern Railroad Co., US Food Administration","American Wholesale Corporation, B. F. Goodrich Rubber, Chattanooga Knitting Mills, City Produce Exchange, Daniel Miller Co. Dry Goods, Friedman-Shelby International Shoe, G. K. Andrews \u0026 Co., Harrisonburg Grocery Co., Imperial Ice Cream Co., J. M. Snell \u0026 Co., Merchants Grocery \u0026 Hardware Co., National Biscuit Company, Sternick \u0026 Bittman Butter and Eggs, Westel Seed Co., W. F. Berry \u0026 Son","American Wholesale Corporation, Arbuckle Brothers, Barnhart Overall Company, B. F. Goodrich Rubber Company, Chas. King \u0026 Son Co, Inc., Daniel Miller Company, Edelen Brothers General Commission Merchants, Ehrmann Manufacturing Co., First National Bank, G. K. Andrews and Co., Harrisonburg Candy and Fruit Company, Harrisonburg Grocery Co., International Shoe Company, J. M. Strickler, John W. Eshelman and Sons, J. W. Ould Company, L.W. Gaines and Company, Merchants Grocery and Hardware Co., Mishawaka Rubber and Woolen Mfg. Co., National Biscuit Company, Proctor and Gamble Distributing Co., Richmond Hosier Mills, Southern Railway Company, Valley Supply Company, Virginia Cigar Company, Wetsel Seed Company","American Wholesale Corporation, Barnhart Overall Co.; Burke \u0026 Price Insurance; Daniel Miller Co. Dry Goods; D. M. Ferry \u0026 Co. Seedsmen; E. W. Ross Ensilage Cutter \u0026 Silo Co.; Friedman-Shelby International Shoe; Harrisonburg Candy \u0026 Fruit Co., Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; H. M. Baucon \u0026 Sons; J. M. Strickler; John F. Birkmeyer \u0026 Sons; Merchants Grocery \u0026 Hardware Co.; Mishawaka Rubber \u0026 Woolen Manufacturing Co.; National Biscuit Co.; R. A. Brice \u0026 Son; R. G. Dun \u0026 Co.","C. D. Kenny Co.; Daniel Miller Company; Harlin Bro and Co.; Harrisonburg Candy and Fruit Company, Inc.; Harrisonburg Grocery Co.; Hawkins Hardware Co.; International Shoe Company; Miscellaneous; Mishawaka Rubber and Woolen Mfg. Co.; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son; R. A. Brice and Son","American Wholesale Co.; Bentley, Shriver \u0026 Co.; Bob's Food Products Co., Inc.; Butler Brothers; Daniel Miller Co. Dry Goods; Dixie Distributing Co.; E. J. Branch \u0026 Sons; Elkton Lithia Bottling Co.; First National Bank; Friedman-Shelby International Shoe; Goodyear Tire and Rubber Co., Inc.; Harrisonburg Candy \u0026 Fruit Company, Inc.; Harrisonburg Grocery Co.; Harrisonburg Livestock Market Inc.; Hartford Fire Insurance Co.; Henry S. King \u0026 Sons; J. F. Burkholder's Speech on World Peace; J. S. Denton \u0026 Sons, Inc.; Manbeck Bread Co.; Merchants Grocery \u0026 Hardware Co.; Miscellaneous Accounting; M. O. Showalter \u0026 Son; National Biscuit Co.; Ort Brothers Bakery, Inc.; Proctor \u0026 Gamble Distributing Co.; Rockingham Cooperative Farm Bureau, Inc.; Rockingham Tractor \u0026 Equipment Co.; Snow King Baking Powder Co.; Strietman Biscuit Co.; Virginia Pepsi-Cola Bottling Co.; Wm. Schluderberg- T. J. Kurdle Co.","R. P. Bayley \u0026 Co Importers of China \u0026 Glass, Miller \u0026 Yager General Commission Merchants: invoice/envelope 2/2/1882, Miller \u0026 Yager General Commission Merchants: invoice/envelope 11/10/1882, Superior Dairy Goods Moseley \u0026 Stoddard MFG Co.: 4 ads/envelope ca. 1887, George G. McClintock Commission Merchants: receipt/envelope 8/2/1892, Darby Manufacturing Co.: envelope 8/25/1892, Edelen Bros Commission Merchants: invoice/envelope 3:30/1901, State Normal School Postcard: 6/25/1911","This series contains purchases and orders in ledgers compiled during the lifetime of the Long Store. The series contains 23 ledgers in total. Some ledgers show what customers ordered from the store and others show what the Long Store purchased from other companies in order to fulfill the needs of their customers. The order ledgers show what customers wanted to buy as well as who the regular customers were. They show the relationship that the Long Store had with its customers. Once the orders were delivered and were paid for, the order was crossed out with a red \"X,\" indicating that the transaction was complete.","The purchase ledgers show what the owners of the Long Store purchased in order to meet the demand of their customers. Most of these ledgers are labeled with a date, what was bought on that date, and how much the order cost. Most ledgers were not specific with what goods were bought, but were specific with the pricing. Purchases were mostly labeled as \"Goods\" or \"Tobacco\" showing the importance of tobacco in that it was given its own category. Other ledgers simply state the name of the company being ordered from, rather than listing all the specific goods themselves.","This series contains records of the expenses and sales of the Long family store, as well as ten bank ledgers. The majority are specific to the First National Bank of Harrisonburg, Virginia. These indicate expenses and sales of the store, including specific company or personal names to whom the store is paying off bills or from whom it is receiving payment.","There are also three ledgers that indicate expenses of the store. The first ledger appears to be expenses organized by specific person or business. The latter two are organized by types of goods, including groceries, tobacco, dry goods, drugs, etc. The orders appear to be crossed out once they were acquired.","There are two other larger ledgers in the series. The smaller of the two appears to document the weekly sales of the store. There are several other receipts and calculations relating to the profit of the store stuck in the pages of the ledger. These loose papers were left there in order to preserve original order and context. The larger of the two ledgers seems to be a system of credit from a store in Johnsonville prior to the existence of Long Family Store in Mt. Clinton, Virginia. Samuel Long was known to have stores in many locations, so it seems prudent to assume it was one of his stores before Mt. Clinton. As with the previous ledger, there are calculations and a few documents of correspondence stuck in between the pages. They were likewise kept within to preserve original order.","This series consists of nine books: one \"road book\" ostensibly from Long's Store in Green Mount, Virginia and three account books and five daybooks from Long's Store in Mt. Clinton, Virginia. Daybooks record purchases of general household goods and merchandise, such as eggs, butter, pens, pencils, shoes, yarn, chickens, roosters, sugar, dye, matches, hats, and shovels. Account books typically record customer accounts, transactions and balances over time, and do not record itemized purchases.","This series is a collection of receipts that document the business between small town merchant W.E. Long and commission merchants such as Miller \u0026 Roller, Washington, D. C.; Acker \u0026 Long Produce, Philadelphia; Standard Oil Company; Brand Shoe Co., Roanoke; and J. J. Underhill Fruit \u0026 Vegetables, Baltimore which he supplied with butter, chicken, and eggs. Among the local merchants are: Snell Grocery, Harrisonburg; Hoge \u0026 Hutchinson, Staunton; Merchants Grocery and Hardware, Harrisonburg; L. W. Gaines, Inc., Harrisonburg; Worthington Hardware, Staunton; and National Biscuit Company, Staunton. Bills document the variety of merchandise including shoes, fabric, sugar, and coffee that Long purchased to supply his own customers. Fifteen cancelled checks from the First National Bank Harrisonburg date to 1920. A folder of bank deposit slips, primarily from First National Bank in Harrisonburg, are included.","This series consists of three record books from Mt. Clinton Post Office from 1879 through 1893. All three books are roughly the same size. However, Book One was received missing most of the front and back covers. Book Three was disassembled and boards discarded due to insect damage.","William E. Long was a postmaster at Chrisman, Virginia (1881-1887); Green Mount, Virginia (1889-1893); and Mt. Clinton, Virginia (1893-1897). William's father, Samuel, established and operated general stores and post offices in all three locations. It is unclear why the Mt. Clinton post Office records prior to William's tenure as Mt. Clinton postmaster remained in his possession. They are included in this collection due to their peripheral connection to Long."],"userestrict_html_tesm":["\u003cp\u003eThe copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright interests in this collection have been transferred to the James Madison University Special Collection Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu)."],"abstract_html_tesm":["\u003cabstract id=\"aspace_fb898fdf7b571541d1841ea18d8cf7e4\"\u003eThe W. E. Long \u0026amp; Sons General Store Records, 1865-1971, primarily document the business activities of W.E. Long \u0026amp; Sons General Store in Rockingham County, Virginia. Records from the Mt. Clinton Post Office, predating W. E. Long's time as Mt. Clinton postmaster, are also included.\u003c/abstract\u003e"],"abstract_tesim":["The W. E. Long \u0026 Sons General Store Records, 1865-1971, primarily document the business activities of W.E. 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